Political Communications Essay

The world supply or ability of the media to influence peck and the confederacy is an undenicap qualified domain. In detail, media is non to be underestimated as proven by the implications it has created among spate and within their way of living. It is through this reason or t from each oneing that the media is regarded as some topic that is too mightinessful and which enkindle be par every(prenominal)eled to the power of matinee idol. In particular, since the print and broadcast or electronic media pick out control over their respective public, its influence has app arntly been considered as similar or come to to the Creators reasonity.However, while it is a true fact that the media encompasses to the highest degree everything in todays modern world, it is also a reality that the industry could never be described as the reciprocal ohm theology. This is because divinity fudge is above everything and that nonhing or nobody can correspond to Him. Addition each(pre nominal)y, although the do of media atomic number 18 indisputable, it should be realized that God is still supreme among the altogether things and that nothing or no one comes next to Him.It is, therefore, under this prescript that media should never be compargond to the power of God and that whatever theory claiming former(a)wise should not be taken as the whole and acceptable conceit. Ultimately, the media and all other things are nothing without God hence it is all savage to compare and place it next or steady regard it as the second God. iodine concrete manifestation of the tell improper and anomalous consideration is the principle created by Western theorist Tony Schwartz and as represent in his ledger titled Media, the spot God. The work done by Schwartz (1983) is nothing barely a disillusioned caprice slightly the power of media, electronic media in particular. While it is, in a way, acceptable that two print and broadcast media encountered people and the m anner of living, it is altogether confused to compare or even consider media as the second God. In fact, the creator has evidently failed to strengthen his idea. This is primarily for the reason that God is the highest or absolute among us and of all the things around us.Hence, Schwartz and his contain can be taken according only to its merit or the fact that media is influential and emphatically affects people and the society in general but its concept about media as the second God should definitely not be considered and accepted as an utmost premise. Media, the Second God an Overview The Schwartz book explores medias mounting power or influence in the fields of medicine, learning, industry, governmental affairs and beliefs and daily living of people. He distinguished electronic media as the received media while print media as a perceived moderate (Schwartz, 1983, p. 1).In differentiating between the two, Schwartz emphasized that skill and education are immanent for the pu blic to recognize and accept perceived media while almost all people appreciate received media. The author explained that the contemporary world tends to the perceptivity of the received media because of the increasing effect of electronic media in the manner how people carry out their lives. This particular age of reception manifests people habituation with the telephone, television set, radio and other forms of electronic media.He added that the significant implications of electronic or received media are evident with the notable changes in the areas of business, communication, education, separatesmanship, and every other area of life (Schwartz, 1983, p. 17). Schwartz further wrote that the advent and increasing influence of electronic media has proven its warmness as the new media. Additionally, the power of the electronic media is back up by the authors with the ways how broadcast commercials or advertisements work among people and into their lives.In fact, electronic media has nearly removed the nature of door-to-door salespersons. This is because the radio and television as well as other forms of electronic media are able to get across the feelings, manner and value of products being promoted (Schwartz, 1983, p. 43). Schwartz also presented in his book how a telephone polling system, which is another form of electronic media, created an impact or changed peoples perception about the necessity of guard treasureion once against crime and in the end saved the John Jay College of Criminal arbitrator from closure (Schwartz, 1983, p. 1).Moreover, Schwartz has stressed the influence of electronic media with its social functions or the service it has offered not only to people but to the society as well. The book is ultimately recalled with its depiction of the incredible expansion of the telephone gismo as an absolute form of electronic media due to its tremendous influence into the lives of the people. Media, the Second God a Critique In analyzing the Schwartz book, one is likely to realize a sense of depression because of the authors apparent utopianism.solely put, Schwartzs idea of the growing purpose or role of the electronic media, particularly the telephone device, seemed too disillusioned or unrealistic. In particular, it is totally illogical and even less reassuring to discover when the author tell that the telephone device is on the rise as an instrument or another tool of electronic media in the field of education. In fact, his entrance fee that the development of telephone seems to be gradual already contradicted his position that the fake is growing.The said disclosure also deserted Schwartz claim that the said device is an effective tool of learning primarily because of the apparent defect of the telephone. eve Schwartzs claim that a number of students benefited from telephone-based human bodyes failed to prove the effectivity and power of the telephone as a means of education. In short, it is unbelievable t o state that an instruction about telephone is as convincing as an competent method of learning. Damaging and Unproven ClaimsSchwarts consideration of the media as the second God is subjected to the authors some(prenominal) falsehoods as well as damaging and unsupported statements. An incredible claim by Schwartz is his statement that he was able to teach around the world even without leaving the luxuriousness of his office through the use of the portable conference telephone. This is because despite the increase of the electronic media, particularly the telephone device, it is still subjected to or not totally free from interruptions or technical obstacles.Hence, while the said statement tends to be probable, it is not the case all the time. At the highlight of the books chapter titled The Incredible Expanding Telephone, the authors amusing tale about his American Museum of Natural Historys Laserium welcome apparently sabotaged himself. It was a totally lame excuse when he sai d that while befittingly structured utilization of the telephone device has the ability of giving many important and useful services, it is still susceptible to problems as its poor mean may lead to telephone failure.Again, this time Schwartz contradicted and exposed himself to criticism. The authors above manifestations of self-sabotage represent his usual characteristics as a highly-acclaimed ponderous designer, producer or creator of promotional advertisements or commercials and telecommunications teacher at impertinent York University. Schwarts self-sabotage is further proven by another bungle which he wrote in an earlier chapter of the book titled The Electronic Classroom. In the said chapter, he extolled on the possibilities of working on recorded items as a form of education aid but again failed. This is because Schwartz offered the following evidently as his solid proof of evidence sound of family members fighting with each other, a walking manic depressive and a tele phone dialogue, which he previously taped, with a person planning to commit suicide. Unfortunately for the readers, the said examples of Schwarts self-sabotage were clearly depict in the book.Either intentionally or not, the author and his work already lost its efficiency and credibility because Schwartz failed to prove or support his idea that the media, electronic media in particular, is the second God. This is because, unparalleled to God who is perfect, media has its flaws. As regard his other consideration of media as the second God, Schwartzs once more not succeeded in his another declaration that graceful or high-quality and efficient electronic advertisements can definitely sell lacking(p) merchandise on a limited period.This claim has totally contradicted electronic medias commercials about cigarette products which the author himself praised regretfully in the book. In fact, even his self-tribute chapter on how he envisioned and organized the fight which ultimately save d the John Jay College was another proof of his personal destruction. This is because the author again fell short of bringing up any issue of essence or importance regarding the reason behind why the said educational institution is really important to be kept. Resemblance of Respect for GodNotwithstanding the above stated flaws, the public may be able to contemplate what is really appealing and motivating about the Schwarts book. One manifestation of such interesting quality and which is worthy to note is how powerfully the peoples outlooks concerning the media certainly remind the readers of our admiration and high concoct for God. Additionally, due to the undeniable influence and assistance of the electronic media, people in post literate or deprived societies are better ameliorate than people of the previous history accounts.Another manifestation of the books resemblance of respect for God is the fact that similar to our worship to the Creator, people and the society have high esteem about the need to protect and preserve human life. This is the reason why people in the countryside are too much worried about the proliferation and gravity of street crimes in other areas as what the electronic media is presenting. This is also due to the inclination of people to associate themselves with the people of other societies which they see on television or hear on radio.Media as Provider of Information, an Argument The last thing that is unacceptable to Schwarts claims is his dispute that due to the overwhelming pieces of information which is amicable to people through electronic media, particularly television, the necessity to learn or specifically to write and read is not that immediate compared to before the stretch and development of the electronic media. With a benefit of the doubt, the author may not have intended this claim as a justification of analphabetism or an assertion that the skill to write and read has not benefits.However, he once again did not s ucceed in satisfactory stressing that in spite how much people grasp the manner of view and sound or noise due to advance contact or experience of the electronic media, there will still be difficulty in assessment and communication not unless people have learned and are able to write and read. One concrete manifestation of the said design is Schwartz himself. This is for the reason that there could be a link between his ordinarily disordered, self-conflicting claims and concerns of reasoning as well as his automatic and ripped-ridden works.In fact, if not of too much criticism, the author may be literally depicted based from his own claim when he wrote that he led the class for school students who are regarded as poor readers and poor listeners (Schwarts, 1983, p. 128). This observation may be disputed by Schwartz himself especially taking into consideration his surprise power at influencing electronic reflections where even the power of verbal trustingness may not be necessary to let the public have a glimpse of the authors severe yet on trial perspectives and statements. ConclusionThere have been many works exemplifying and proving the power or influence of the media to people and the society in general but the Schwartz book is certainly not one of them. This is because of the apparent misleading composition scheme and unsupported concepts presented by the author. While, in a way, he succeeded in imparting to the public the truth about the ability of the media, particularly the electronic media, to affect people and their way of living, his confusing or disillusioned ideas and claims are proof that nothing or no one can passable to Gods level.Schwartz was totally wrong in conveying the idea that the media is the second God for the simple reason that no other entity can be placed next to God, much so paralleled with Him. A searing analysis of the Schwartz book exposes the ineffectivity of the author in his approach to convey his ideas and eventually m ake the public agree. Additionally, the book unfortunately showed its inadequate and unproven contented as well as the substance of the authors line of thinking. In effect, Schwartz failed in whatever objective he has in doing the book.This is because his intentions are not met and eventually turned out to be futile efforts. The book is nothing but a collection of unsupported concepts and disenchanted theories. Schwartzs approach or expression is not well-founded and convincing scarcely because of the fact that his main idea that media is the second God is an outright contradiction in terms of the existing view that there is nothing next or even equal to God. The topic about the power or influence of media is definitely relevant or that the material itself is appealing or that the writing style and quality somehow corresponds to the body of literature of that period.However, these good points were immaterial because the author and the book failed in the accuracy or reliability of thoughts organization. This is aside from the fact that majority of the contentions presented by Schwartz were unsupported. For this, it can be construed that the book is generally not valuable to be provided with attention and relevance. Ultimately, Schwartz and his work can be held apt for insinuating the principle that media is the second God precisely for reality that media is a existence of man who, in turn, could not be created without the power of God.