Case Study-Pronto Plactics

Introduction pronto Plastics Ltd is a low cost recrudesce of plastic moulded kitchenw atomic number 18. The caller-up has two intersection point defines which is the Pronto plates and cups and the enrapture containers and bowls. Pronto Plastics corporate scheme is that they be serving in a kitchenw ar plastic result food produce and their competitive strategy is that they are expanding their business furrow with a more sophisticated and complex product. These strategies are to out-beat their competitors and seek to keep on their status as securities industry mavener. In order to distend the position of their two product line, a BCG matrix is shown to go to bed a better understanding on where the companys status is in their respective market. head teachers Cash Cow Dogs Based on the graph above, Prontos product get is in between star and funds cow. This means that the market still has potenti al festering and the product is in a dominant position in the market. on that pointfore, on that point is still growth in the Pronto product line. Meanwhile, the Glamour product line is still new in the market and the product is in its sign stages of growth. The product is entering the Star stage of the represent indicates that the product is growing and it may either grow or stay stagnant in the initial stages that may lead to a decline in its growth.

level on Pronto Plastic Question 1. What are the problems associated with the product costing constitution currently used by Pronto Plastics? Pronto Plast ics (PP) currently utilizes a plantwide over! head rate (based on machine hours) for the purpose of allocating overhead cost to its products. This cost organisation is antiquated and can often be inaccurate in assigning costs to products where there is a mix of products that are produced in the same factory (Brewer, Garrison & Noreen 2005). There are... If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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