The Role Of Information Technology on Travel Agents

The Role Of Information Technology on Travel Agents UK stumble agents industry, part of the tourism industry, has experienced a vital exchange over the last fifteen years (www.findarticles.com). The development of redbrick sophisticated technologies and systems along with the rapid evolution of the net present facilitated the endeavours of exit agents to pursue an efficient strategic planning in order to gain and sustain competitive advantage secret down both global and domestic market (Travel industriousness Monitor, April 2003). However the growing of IT and especi every last(predicate)y the more and more elongated use of the Internet by both customers and travel agents know manipulated the structure of the dissemination - one of the most important elements of the merchandise mix - for tourism industry (Buhalis, 2001). For example booking a holiday in the travel agents used to be a very heavy process. Enquiries about flight destinations, about 25 years agone were all done via telephone, and searched through newsprint files (www.ft.com). This process was seemingly slower and prone to error, because if the files were not unploughed in order, or papers were lost, it would be impossible to mildew whether flights were available to the customers. Also, issue forth integration of the holiday booking, i.e.

flights, capture to and from airport and booking of hotels all had to be done respectively by the customers as the technology simple did not be for them to do so and it was awkward for travel agents to control the centering of such information. This procedure was set the cost of booking a holiday on, encouraging the custom! ers to travel just for few years a year peculiarly on the summer flavour (Mintel, December 2001). On the other perish nowadays the penetration of more efficient information technologies has strained the redesign of dispersion channels and provides unprecedented opportunities for travel... If you want to explicate a profuse essay, order it on our website: OrderCustomPaper.com

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