Motivational Factors of Themed Park: an Edge to Guest’s Satisfaction and Loyalty Essay

Introduction When we hear the words themed park, the first thing that comes to our mind is enjoyment. The themed park is for people who love adventures those who crave for fun and excitement and also for people who want to unwind from their work. It can be avenue to relax and a place where our social skills are enhanced. The fun, laughter, experience and enjoyment one would get from this place can replenish one’s drive for work and study. It will give people a positive feeling that results to positive outlook towards life, work and family. In order to get good and healthy disposition, having fun is essential not only to the body but also to the soul. On top of all these, the safety of the guests is the top priority. The guests will enjoy more if they know that the rides that they will be riding are safe. Securing the safety of the guests is one of the many ways to make a good impression and to make them feel important that they are being taking cared of. When the guests enjoy their stay in the theme park, and they feel seemed, and they feel that it’s worth their money, this is an indication of customer satisfaction. Customer’s satisfaction can only be attained with quality services and unforgettable experiences. When there is met, customers will increase and they will become loyal. In this study, the researchers would like to know what are the strategies or gimmicks used by theme parks to attract customers. The researchers would also like to study the safety procedures practiced in making the rides safe and secure. Background of the study People at the Brgy. Sto Cristo, San Isidro, Nueva Ecija is delighted to have the newest themed park in the province. Carron Dream Park is the biggest themed park in the North of Luzon. The themed park opened it doors to the public just recently, November 2012, yet has been already getting its own loyal customers. The name itself is derived from the owner’s children, Carylle who is the Vice President for design and Ronil from the Finance Department. Carron was a realization of Mr. Ramon Santos dream. From being a former janitor, Mr. Santos climbed the ladder of success and he currently owns the only manufacturing company who is making different amusement rides in the Philippines. Carron Dreampark is a showcase of different rides made by Westech. Westech is the manufacturing company owned by Mr. Santos, it is the makers of some of the popular rides seen in the Philippines, to name a few of their satisfied clients are the popular MOA Eye, SM Malls, Robinsons Malls, Worlds of Fun and Timezone. Westech created their own welding school to train welders from Nueva Ecija. Initially having 17 rides and 4 attractions on their first phase, it is expected to pick up more customers in the addition of rides and attractions this year. Currently, a lot of neighboring provinces have already discovered the theme park, Including: Tarlac, Bulacan, Nueva Vizcaya and of course the people of Nueva Ecija who are their primary target customers. Next on their list are the 10 million people of their secondary target market which is Metro Manila. Making the visitors happy is their primary objective. One thing that guides them and tells them that their marketing strategy has been very effective is that first, they have encouraged the customers to visit their place, second is when they see the satisfaction and enjoyment of the customers. Part of their brand wide paper is the safety and security of the customers. Carron Dreampark wants to tell the public that the place is safe and secure. The rides have pass the standards of South korea, as well as other countries. Carron Dreampark is also guided by the International Standards of Imagining Another Future For Asia. The two-hectares theme park is still on its expansion, so expect to find more and exciting rides next year. Statement of the Problem The researchers would like to know the motivational factors of Themed Park as an edge to guest satisfaction. Specifically, it seeks to answer the following questions: 1. What is the demographic profile of the respondents in terms of: 1. 1 Age 1. 2 Gender 1. 3 Civil Status 1. 4 Educational Background 1. 5 Occupation 1. 6 Monthly Income 2. What are the Motivational Factors of Themed Parks that are enjoyed by the guests according to: 2. 1 Promotional Materials 2. 2 Pricing 2. 3 Staff Service 2. 4 Participatives in exhibits 2. 5 T. V Exposures 2. 6 Radio Announcement 3. How do these Motivational Factors influence the guests? 4. Based from the findings of the study what recommendations can be made? Hypothesis The motivational factors of Themed Park has no impact on the satisfaction and loyalty of guest. Theoretical Framework This study is adopted based on Maslow’s Heirarchy of needs, which states It is a theory in psychology proposed by Abraham Maslow in his 1943 paper â€Å"A Theory of Human Motivation†. Maslow subsequently extended the idea to include his observations of humans’ innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans. Maslow used the terms physiological, safety, belongingness, esteem, self-actualization, and push and pull model needs to describe the pattern that human motivations generally move through. (Principles of Tourims 1 by Buen Santos and Ronald g. Manzano) In relation to the study, it can also identify the personalities of the guest and now they can be satisfied and will eventually become loyal customers. This study can help the management of the themed park in making a promos, constructing amenities, and creating services that will cater to the different personalities and needs of the guests. (http://ph. images. search. yahoo. com/images/view) Conceptual Framework INPUT| PROCESS| OUTPUT| – Profile of the respondent: †¢ age †¢ gender †¢ civil status †¢educational background †¢ occupation †¢ monthly income | – Assesment of the motivational factors of themed park as an edge to guest satisfaction and loyalty:†¢ Promotional material†¢Pricing†¢Staff Service†¢ Participatives in exhibits†¢T. V Exposures†¢Radio Announcement| – Awareness of guest of the theme park. – curiosity of guest results to visiting the park. – increased profit for the theme park management| This research paradigm will be patterned on the input – process – output modeling wherein the motivational factors of theme park will be revealed. Importance of the Study The following will benefit from the results of the study: Theme Park Visitors. Based on the results of the study, the management will have a data that will serve as a basis to improve their theme park to increase the level of customer satisfaction and will result to more loyal customers. Other Theme Park Establishments. They may use the results gathered as a basis for improvement of their theme park. Researchers. The relevant data gathered would help the researchers to better understand the Hospitality Management in terms of managing a business and handling difficulties in a business. Students of College of International Hospitality Management. This will provide them with knowledge on how marketing strategies work on the Hospitality Industry. Scope and Delimitation The study will concentrate on the motivational factors of themed park. The respondents of the study will be the guests who visited the Carron Dream Park. The study will be conducted at Carron Dream Park at Brgy. Santo Cristo, San Isidro, Nueva Ecija on the second semester of the Academic Year 2013-2014. Definition of terms: The following terms are operationally defined for clearer understanding. Amusement park. This is a place wherein people go for enjoyment and relaxation. Amenities. Available in the themed park for customers consumption. Customers. These are the people who visits themed parks. Entrance Fee. This refers to the monetary equivalent to which the guest can enter the premises. Perception. This is how the guests interpret the place, the sceneries and amenities present. Price. This refers to the changes of the different amenities. Promotion. This refers to the building image of theme park. Rides. This refers to Carron Dream Liner (roller coaster) , Carron Dream Wheel, Voyager, Gear Shifter Bump n’ Splash Safety. This refers to the situation wherein there is what you call a hazard free zone. Services. These are the things that the guest can avail in a theme park. VIP Pass. This refers to â€Å"Ride All You Can† at theme park.