Stealth and Tailored Marketing as a Strategy by Grameenphone

RESEARCH PROPOSAL Prepared For: Dr. Jashim Uddin Ahmed, Director, BBA Program. Prepared By: Ms. Tarannum Binte Shaheed- 081 044 030, pupil of subdivision Of BBA. Subject: BUS 498- Internship Report Proposal. Date: Tuesday, November 13, 2012. Proposed look for number: An Analysis of the practice and implications of made-to-order and Stealth swop schema in the telecommunication industry in Bangladesh- From the stance of Grameenphone Ltd. usance: A qualitative analysis on my proposed idea allow enable me to ponder and analyze both the upcountry and extraneous environments of Grameenphones Customer Lifecycle way Department where I before long and an internee and learning and trying to understand the departments own capabilities, customers and business environment and how it gives GP a scope to be considered different from the other telecom companies in BD who are apply similar strategies I plan to systematically collect and study the past and present data to post trends, forces, and conditions with the potential to find the performance of the business and the choice of Tailored and Stealth Marketing strategies this department uses and how BTL should be more proficient and attractive for both GP and its users compared to ATL. The BTL Vs. ATL part is a subset of my study on Tailored and Stealth Marketing in GP. The analysis I am about to conduct is expiration to give you semiprecious insights into why my topic is different and willing be of saki to you, as throughout this research, I non only indicate to learn many things I did not know about, regarding the solid ground of Tailored and Stealth Micro-campaigning strategies that telecom Companies use- Grameenphone in my study, but in addition let you, my view advisor learn about what companionship I own gained via my research. In this project, I will seek how members of Customer Lifecycle Management team enact the art of Micro-campaigning to not only social welfa re the organization...If you want to get a ! honest essay, order it on our website: OrderCustomPaper.com

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