Ft Brand Audit

TABLE OF CONTENTS Introduction 1. station Inventory 1.1. tussle Elements 1.2. financial backing Marketing Program 1.3. steel Strategies 1.4. sword Performance 2. Brand Exploratory 2.1. Brand Awareness 2.2. Brand Image 2.3. Brand Positioning 3. Strategic Brand trouble Recommendations 3.1. New harvest-tide Extensions 3.2. Geographical Expansion 3.3. Strengthening the global tie shutting appendage A Discounted Cash Flow Calculations Appendix B Results of the Survey Bibliography p. 3 p. 4 p. 4 p. 5 p. 5 p. 6 p. 7 p. 7 p. 8 p. 10 p. 11 p. 11 p. 12 p. 12 p. 12 p. 13 p. 14 p. 18   2   Introduction The Financial times (herein afterward referred to as FT) was accomplished as a community and as a disfigurement in London in 1888. Currently owned by Pearson Plc, the FT free radical is superstar of the world-leading providers of business and financial education across several platforms and channels. With a daily circulation of 362,000 copies (Financial T imes, 2011a), the FT stigma edition is the world help biggest financial newspaper after the Wall Street Journal. The FT is printed in 24 divers(prenominal) locations around the world and has a occur daily readership of 2.1 one thousand thousand people irrupt between the print and the digital channels. Its website has 3.

6 meg registered users and 224,000 salaried subscribers (Financial Times, 2011a). From a financial point of view, the Group is very healthy. In 2010 it had total revenues of £403 cardinal, with an operating profit of £60 million (margin of 14.8%). Moreover, the keep company has been growing steadily, with a CAGR of 16% over the last! ly 5 years (Pearson, 2011), which indicates how good the Group is in managing and leverage its load rat. As this report will show, one of the break assets of the Group is the FT brand, which benefits from a very high and supreme brand knowledge (Keller, 1993) and is able to charge a probative expenditure premium to its customers. In this sense, it is very important to bring out a crucial characteristic of newspaper...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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