brm image study

Business look for Methods Field Project on amaze Study of dominos vis-à-vis pizza pie Hut Submitted to - Dr. Deepak Chawla By theme IV Andrew Lallawmzuala (19) Esha Mehra (20) Karthik H (21) Karthik M (22) Kavish Goel (23) Laxmikant Bohra (24) Table of Contents decision maker abbreviation2 foot3 Purpose of Study3 Literature Review4 Objective10 Research Questions11 Scope of Study12 Sampling Plan13 Questionnaire Design13 Pre-Testing16 mystery writing Scheme17 Methods of Analysis18 Data Analysis19 Summary of Findings36 managerial Recommendations37 Limitations of Research38 Suggestions39 Annexure40 Executive Summary Since 1996, there has been a proliferation of high-prized branded pizzas in the marketplace, mainly receivable to the entering of the devil big supranational Pizza durance - Dominos and Pizza Hut. Currently two the players shargon almost the akin market mete out and are competitiveness for the same guest segment.

This is a systematic examine carried out with the objective of go out the perceptions which pizza consumers share rough the two pizza giants. The believe aims at generating insights about the several(a) attributes which the customers use to make a pickaxe about pizza joints, how the two joints fare on this attributes and tries to ascertain whether any kindred exists between the various demographic and psychographic parameters and option of pizza joints. Introduction Until 1996, Pizza in India was synonymous with solitary(prenominal) a bready dough paper ! slathered with some ketchup. Since 1996, there was a proliferation of high-prized branded pizzas in the market, with the entry of international Pizza chains. Dominos and Pizza Hut, the two big US devalued food chains entered India in 1996. Currently both the players share almost the same market share and are fighting for the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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