Nike Advertising: Changing The Way We Loko At Womens' Sports

In recent years wo mens professional gamblings get become a major commodity and like each(prenominal) advertisers Nike took advantage of this suppuration powerful merchandise. Nike began seizing control of the womens commercialize in the lead the WNBA and before the success of the womens 1996 Olympic capital medaling soccer team. They began investing more(prenominal) money into the womens market in 1987 when they have Stacy Allison; the first char to climb Mt. Everest (Nike 119).         The push for female consumers was started when taxation revenue in mens sports coiffure dropped heavily in the early 1990s and womens sport app arl rose. In 1994 the womens sport shoe market increased 45%, and Nikes womens fitness line grew 26% and an redundant 51% in 1995 (Nike 118). The increase in female sport shoes was non the simply sign of the growing dominates women were having in sports apparel. jibe to 1994 sales figures from the National Sporting Goods Ass ociation, women consumed nearly 80% of every last(predicate) employment gear sold in the United States (Nike 118).         From around the set about Nike took a completely different approach to reach the health conscious female consumer. Instead of relying on images that would tell women to bewitch in shape so they could meet more charismatic to men, Nike relied on emotional and sacred ad pieces.

Nike would show women track or working out solo while inspirational monologues told of determination and forging through solely the times women are told they cant do something and they say th ey will anyway.          Comp! etitors launched homogeneous campaigns like Reeboks I believe campaign, but all of Nikes competitors only offered women a umbrageous freedom to engage in ?the adherent of perfecting the body as an object (Nike 125). While Nikes main purpose was profit they as well as realized they had a great opportunity to change peoples opinions... If you regard to get a full essay, order it on our website: OrderCustomPaper.com

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