Ethels Chocolate Factory

Ethels java Lounges Claudette Harrington Professor Kelly MKT100078VA012*1118*001 (Principles of Marketing) Fall 2011 Date (put in date of submission) 1. Describe the type of consumer buying last that opera hat describes the choice to indulge at Ethels. The type of consumer buying finding that best describes the choice to indulge at Ethels hot chocolate Lounge is limited decision make. This type of decision fashioning requires low level involvement (although higher than routine decisions) because the consumer exp terminations that if moderate effort in looking for information or in considering different alternatives. Also limited decision making happens when the consumer has previous product experience but they might be unfamiliar with Ethels brands. The Mars Corporation is an older community that is well known yet has made many changes for Ethels Chocolate Lounges by taking many of their ideas from companys like Godivas and Starbucks. When Mars Inc , made changes to its coffee pains because of previous bad experiences the lounges become fairly unique compared to separate chocolate lounges. However before the consumer chooses to buy Ethels chocolates he/she will likely evaluate several other brands put together on the ambiance, promotional claims, and their prior experiences. 2.

Discuss the factors that influence a consumer to spend money and time at Ethels. The factors that influence a consumer to spend money and time at Ethels café end include individualist, cultural, social, and psychological factors. Individual factor con sists of gender, age, personality, lifestyle! , and attitudes. According to the display case reference study, Joan Steuer, President of Chocolate Marketing claims that, for women, respecting chocolate in a luxurious lounge is like taking a candle lit bubble bath. Ethels is appealing to the individuals gender, self-concept, and lifestyle. By stating that a customer can enjoy chocolate in a luxurious lounge theyre real catering to the...If you want to get a replete(p) essay, baffle it on our website: OrderCustomPaper.com

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