International Marketing Assignment Example | Topics and Well Written Essays - 2750 words

International Marketing - Assignment Example Three aspects of McDonald’s global marketing management are discussed – the degree of standardization or adaptation of marketing mix, the globalization model employed, and the country of origin effect, of McDonald’s international operations. 1.0 Standardization or adaptation of McDonald’s marketing mix Critically analyse the extent that your chosen global brand’s marketing mix is standardised and/or adapted across international markets. Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer. Product – McDonald’s continuously innovates its products in line with the changing tastes and preferences of its local market. An example is McDonald’s Indian market, where the customers are predominantly vegetarian. As a result of adaptation, the company removed some of its popular international offerings – ham, beef, and mutton burgers – from its menu, and instead offered a predominantly vegetarian menu. It does, however, offer Chicken Maharaja Mac, a recent concoction based on consumer taste. In Spain it has McMuffin con Huevo, and in Hawaii it has Kahuna Burger (Nation’s Restaurant News, 2005). Illustrated below is one of the localized products of McDonald’s, and a curiosity among Western customers used to the Big Mac. Below is shown the vegetarian burger specially developed for the Indian market, with the ingredients and taste custom designed to suit this growing market. Source: Bhartiya, et al., 2008, p. 22 Place – McDonald’s policy on place, specifically referring to distribution channels, is to have its product available to the customer at the right place, at the right time, and in the right quantity and quality. In the USA, nearly half of all customers are within a 3 minute drive to an outlet of McDonald’s. In the outlets, customers are offered McDonald’s â⠂¬Ëœvalue propositions’ – hygienic environment, pleasant ambience, specially programmed music, polite and prompt service. Certain areas are dedicated to children where an indoor playground is usually situated. More recently, internet wifi service has been provided. As far as place is concerned, McDonald’s maintains the same quality standard worldwide. Price – McDonald’s strategy of affording value pricing and bundling strategies are largely standardized, such as the happy meal, combo meal, and family meal, for which it offers discounted pricing. However, as to the price vis-a-vis meal portions, these are strategically adjusted to target the middle and lower income consumers. Promotion – McDonald’s promotional thrust is a combination of standardization and adaptation. Standardization is evident in the style, the message, and the use of the same mascots, particularly Ronald McDonald who has represented the company throughout the world s ince 1963. A market study determined that Ronald McDonald has the second highest name recall

Orientals And The Need To Study The Skills Of Orientalism Research Paper Topics

Orientals And The Need To Study The Skills Of Orientalism Research Paper TopicsIt is highly recommended that you study and apply the skills of Orientalism research paper topics. Orientals have always been regarded as being intelligent, creative, and innovative. There are several things that are known about the ancient Chinese civilization; the most important among these is that they were able to think in the form of facts and not in the form of concept.What I am trying to say is that there is a need for Orientals to be given more credit for their ideas and concepts because no one else can think in the form of facts and theories without considering the link between facts and concepts. So, we must be thankful for the contribution of our indigenous cousins, the Orians.The study of Orientalism research paper topics and theories is a little bit different from other subjects. There are some aspects that you must remember. First of all, you must concentrate on the present day history and de velopment of the Oriental civilization. In fact, if you are not aware of the background history, then this will do you a great disservice.You may find it strange that in the field of Orientalism you will find scholars who are still studying this subject, although its essence has long passed away. Nevertheless, we should continue to study the subject, because the concepts which we are currently teaching in schools can influence the future of human civilization, and the future of all humankind.You must understand that Orientalism was developed within the confines of the multi-ethnic groups that are now in existence. At the same time, the cultures and civilizations that exist today owe a lot to this great power that Europe exerted over these groups. If we take a look at the West, we see the influence of these civilizations, which was introduced by the Europeans. It was Europe that made possible the progress of these civilizations.You must also understand that the belief in esoteric phi losophy and cultures led to the progression of the art forms that we have today. Since so many artists can not be considered a part of this contemporary society, some of these artists will become an inspiration for other contemporary artists. For example, the renaissance era of art had a lot to do with the Renaissance.Thus, this is why you must devote a great deal of attention in the discipline of Orientalism research paper topics. A great part of the progress of human civilization would not have been possible without the positive influence of the beliefs and history of our ancestors. Hopefully, with the proper application of the skills of Orientalism research paper topics, the future will surely see a return of the greatness of our predecessors.

The Advantages of Research Paper Peer Editing Checklist

The Advantages of Research Paper Peer Editing Checklist You'll get to our site and we are going to be content to do all of the editing for you. Transitions should wrap up the idea from the prior section and introduce the idea which will follow within the next section. Commentary isn't present. Thesis states the issue. It clearly states the problem. A discussion similar to this is excellent since it's low pressure. During revision, you should attempt to realize your work from various perspectives and unique angles. Neon revision is an approach that can definitely help. It's possible to check the address in internet Maps. Thus, these details ought to be maximally confidential. Address the questions on top of the sheet. In the end, you're in a position to print front and back! There are a couple points, which can help you to recognize a business to keep away from. It takes lots of time and efforts. Don't enable your hard work to be marred in this manner! Remember there aren't any silly questions in school, and therefore don't be scared to ask them. Second, your introduction is going to have a hypothesis statement telling the reader just what you're attempting to prove. As a teacher, you will have your eye on unique skills based on what you're teaching. Don't forget to reveal the positive things in addition to the negative. Too frequently, students believe they can edit well with one pass or count on a grammar checker to repair everything, but to be a fantastic editor, you ought to read over your essay many times yourself, whenever focusing on another matter. The questions that they respond to can vary according to the nature of the assignment and the purpose of the peer review. Not only are some students reluctant to produce important modifications to their writing, but revising may also be hard to teach. When most students don't want to be critical of their classmates, when it regards proofreading different students essays or term papers it's crucial to be honest. The True Meaning of Research Paper Peer Editing Checklist We always proofread our customers' papers before delivery to guarantee they don't have any spelling and grammatical errors. Obscure issues are also not the ideal choice even if they're exciting. Has a telephone number that can be found on the site. Contains detailed background info and a crystal clear explanation of the issue. Therefore, our rates are low for every single student in order to pay without any issues. To ensure superior outcomes, students should think about using editing checklist. In reality, while using the checklist, don't just put negative comments but add positive comments about just what the student has done correctly. Discounts and totally free features It is unnecessary to speak about discounts and totally free features when this is only one of the cheapest essay writing services available on the market. Your introduction is essential for two reasons. Our expert editors are skilled at all kinds of citations and they can definitely assist you with this confusing part. Check a glossary of usage to discover the appropriate option. Student who edits and proofreads their paper usually gets a greater grade. As an example, essays 5th and 13 are the very same rubric. Persuasive essays might also look similar. Completing an excellent essay demands complete understanding of the subject and superior grammar. Conclusion doesn't summarize main points. A number of these factors will be dependent on the assignment. Therefore, we advise you to use this checklist to make sure the best outcomes. The Revision Checklist found below can help you concentrate on some essential issues as you edit.

The Essay on College Examplesexamples Stories

The Essay on College Examplesexamples Stories Bridget's essay is quite strong, but there continue to be a couple little things that could be made better. If you choose you must chat about one of the cliche essay topics mentioned previously, a great means to tell a more prevalent story is to concentrate on one specific moment and build from that point. Frequently, you won't get a sense of how to best implement a hook till you have fully developed the remainder of your essay. While writing the essay, be sure to include your private touch or voice. Apparently, you don't need to compose a lot of words without meaning, so make certain you write about only one subject at a moment. Using the exclamation mark provides the sentence that Eureka moment. You want to produce an outstanding college program, which means you will likely read it over and over again in order to ensure there are not any typos and spelling and grammar errors. Otherwise, you might wind up spending lots of time sta ring at a blank Word document. The MLA rule book states that the paragraphs should begin by leaving a half-inch space at the start. By learning how to take things apart and critique, you will also learn to compose the statements better. Write down the facts which you already know more about the topic. Here's What I Know About Essay on College Examplesexamples Attempt to consider how it is possible to communicate the exact idea in a more specific and intriguing way. Naturally, you would like to be honest in a reasonable and suitable way. Obviously, you can decide on any topic, nobody could ever know that you're describing experience that you never actually had, but don't forget that it is always simpler to tell the truth than to invent lies. You're in a new location, meeting new folks, surrounded by different things. Top Essay on College Examplesexamples Choices The perfect college lifestyle dissipates quickly once the truth is reached. The heading should begin with the top left corner of the webpage. The huge pothole on Elm Street that my mother was able to hit each day on the best way to school would be filled-in. Being in college might be a little struggle for some. My experience in college gave me the opportunity to sharpen my skills within the field of my pick. Dorm life must be among the most different and intriguing experiences in college. Get in touch with us today to earn your student life dynamic and vivid. Fortunately, colleges will think something similar about you in the event that you choose to incorporate your love of literature in your essay. If you are searching for college essay examples, here's a great one below. While it is clear that essays are an inevitable part of college life, it's the understanding of the tiny essay writing tips and secrets that makes college professors content. Read them over and see whether it is possible to determine a few of the things I talked about that compose a wonderful college essay. For instance, let's take a better look at a hypothetical essay. At this time, let's check out a couple examples of real college essay beginnings to demonstrate how and why they work. Top Choices of Essay on College Examplesexamples Possessing a crystal clear and structured plan is the foundation for any fantastic bit of writing, and a college essay is not any different. Hook types are many, and it can be hard to pick the most relevant one, particularly if you haven't clarified a thesis yet. In lots of ways, the most labor-intensive portion of your college application method is the essay. For a more in-depth tutorial, have a look at this course on how best to write a thriving college application essay. College life includes writing essays and application letters whether you're in the area of company or literature. For college applications, you might want to have a 10-step course on college application essay writing to learn more. Writing skills in college isn't restricted to essays. The admissions officers will merely devote a brief period of time reviewing your essay, and that means you want to begin with a vivid paragraph that will keep them engaged.

The Effect of Smoking on the Heart Essay Example | Topics and Well Written Essays - 1500 words

The Effect of Smoking on the Heart - Essay Example In order to demonstrate the highly-addictive properties of smoking, one study followed a cohort of men who were diagnosed with an acute, largely fatal, disease diagnosis, and others who were diagnosed with chronic, smoking-related illness. While there was some reduction in smoking, and some cessation, this behavior was not universal. This article reviews further research that is needed in order to better tailor findings about smoking and cardiovascular (and other vascular) disease, in order to understand how it correlates to specific genomic types, and to better predict who might be most susceptible to heart disease. There is no more medical debate about whether smoking causes cardiovascular and other diseases. Despite the nearly-unanimous verdict of the medical community, the persistence of smoking behaviors requires a better understanding of who is most susceptible, and how smoking exactly affects health. Much of the research in the past has concentrated on "all-or-nothing" verdicts: non-smokers versus smokers. In fact, there are many smokers who may decide, on the basis of personal diagnoses, to reduce their smoking rather than quit altogether. New research has established that smoking reduction may have some advantages as compared to continuing to smoke at previous rates. The enThe entire science of genomics offers, in conjunction with new clinical studies, the opportunity to better track who is susceptible and who is less likely to contract smoking-related illnesses. New diagnostic techniques may offer the opportunity to track smoking-related illnesses more exactly, giving physicians new ways of identifying and tracking the course of smoking-related illnesses. LITERATURE REVIEW The evidence that smoking is related to heart disease has existed for several decades. Recent work has attempted to better understand the mechanisms by which smoking influences heart disease, and to vary the types of smoking exposure in order to determine degree of severity of cardiovascular damage and the amount and timing of smoking. According to Terry Martin, there are no "easy" or lighter ways to prevent the deleterious effect of smoking (Martin). Low-tar cigarettes are no better than regular cigarettes. In a useful overview of literature, Martin cites the National Cancer Institute's recent study which concludes that even light cigarettes "provide no benefit to smokers' health." The Journal of the American College of Cardiology (JACC) concluded that, while smoking increases the chances of contracting heart disease, smoking cessation can lengthen one's quality of life-years, but not to the same extent as if one had not smoked at all (Iso). This study, which was performed on Asians, found that the best benefits to reduction of heart disease occurred 10-14 years after cessation. Note that the Japanese population studied generally has a much lower rate of heart disease than Caucasians or African-Americans. One should be cautious, therefore, in tying these results to those expected with different populations. That there is a link is indisputable. For example, an article in the "Journal of Behavioral Medicine" in 2005 recounts the study of smokers from age