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Monday, September 30, 2019

Environmental Protection UK Essay

Two lower primary boys died and their father and his girlfriend were equally hospitalized in coma after a terrible encounter with odorless, colorless and toxic fumes that leaked into their bungalow residence from a nearby hotel old and deteriorated boiler (Haines 2010). Carbon monoxide is a toxic and deadly gas that besides being odorless and invincible is quite light than air therefore rendering the gas more terrible in case of leakage. Mild exposure to the gas makes one get disoriented with dizziness and nauseating effect that render someone fatigued and sick. Continuous exposure to carbon monoxide (CO) leads to death within a short time for children while adults can pass out into a coma and if medical care is not guaranteed death is inevitable. Organically the gas contains oxygen molecule triple bonded with carbon and usually reacts with the body depriving the red blood cells ability from picking oxygen in presence of the lighter gas leading to cell suffocation due to lack of oxygen. Therefore the general public should be well familiar with the grave danger of CO that is usually liberated in partial combustion of petroleum products, gas, wood and coal that are used in boilers, engines, heaters and burners. Consequently it is important that the domestic home environment is sealed from dangers associated with CO gas leakages that are common due to presence of combustible materials in kitchen, garages and power generating equipment. Carbon monoxide in homes is as a result of partial combustion of fuels like gas, oil, coal or wood in various home appliances. This gas then leaks out into the atmosphere and inhaled by its victims unknowingly since it is odorless, colorless and very toxic to the thus calling for availability of first aid kits in all homes. Human efforts of preventing air leakage into the house especially during the cold season reduces the availability of fresh air into the house thus posing a threat of carbon monoxide congesting in the house especially when combustion activities are going on such as cooking or heating up the room. Use of unvented gas heaters and kerosene stoves can become a good source of carbon monoxide in homes since the fresh oxygen is inhibited from getting into the house or cooking room thus combustion is not fully achieved resulting into production of carbon monoxide. Worn out and poorly maintained devises that use combustion can lead to leakage of carbon monoxide saturation in homes due to untimely disconnections, blockage, wrong size of equipment that result from making use of unqualified personnel to install the house hold appliances or delay in replacing worn out ones . Such equipment includes boilers, heaters, generators and furnaces (EPA 2010). Blocked chimneys and poorly vented ventilations encourage accumulation of carbon monoxide in homes. Animal nests or thrown materials in chimneys always results into the carbon monoxide spilling back into the house thus leading to inhalation by any life animal and people found in the house or room. Further, blockages inhibit oxygen entry during combustion thus very little oxygen is made available for combustion which results into carbon monoxide production in the house thus posing a threat to lives. Storage of vehicles in attached garage leads to Carbon monoxide emission through the exhaust pipe especially during the warming up of the engine. Warming up of automobiles and other machines powered by gasoline like generators ,lawn mowers and grills in enclosed areas pose carbon monoxide poisoning hazard Use of charcoal burners, driers or ovens to heat up a poorly ventilated house leads to carbon monoxide build up and saturation in homes (NMGCO 1). Carbon monoxide is known to inhibit the capability of the blood carrying blood to major body most essential organs such as the heart, brain and liver. Upon inhalation, Carbon monoxide being a lighter gas than oxygen dissolves faster through the alveoli wall unto the red blood cells’ hemoglobin. The oxygen carrying protein has cooperatively ability such than it easily combines with large portions of available and lighter gas carbon monoxide thus forming a compound known as carboxyhemoglobin instead of oxyhemoglobin that is readily spent by the body cells (Robert 2010). Since carboxyhemoglobin is never used in the body, the blood is soon saturated with a foreign gas that cannot be easily removed thus depriving oxygen the hemoglobin transporting protein leading to oxygen deprivation that leads to headache, dizziness, fatigue, and chest pain to individuals with heart problems at lower concentration (NMGCO 2010). When the carbon monoxide concentration gets higher than the body immunity can handle it leads to poor vision and sensitization of the body cells in the victims leading to nausea, brain malfunction and mind confusion. At extreme concentration, carboxyhemoglobin is formed in the blood thus inhibiting the intake of oxygen in the body thus resulting into death of the victims (Bailey 2010). There are different measures that can be applied in order to reduce carbon monoxide poisoning accidents whose incidents are quite expensive to mitigate. Since the gas is tasteless, odorless and colorless, therefore carbon monoxide detectors can be installed in homes and domestic environments. Usually the accumulation of carbon monoxide can take place without notice in homes that use boiler, gas, kerosene and oil if the equipment is faulty. Regular checks should be organized by home-keepers by inviting qualified and focused technicians who can do professional repairs. Old burners, boilers, generators and CO producing equipment can be done away with in order to prevent unfortunate mistakes (CO 2000). According to US Environmental Protection Agency gas stoves can be done away with if the home environment is to be kept safe since though the equipment is cheap it pumps 5 to 15 parts per million (ppm) of carbon monoxide with the deteriorated ones scoring 30 ppm while the U. S. National Ambient Air Quality Standards advocates for outdoor air to contain 9 ppm and indoor a maximum of 35ppm of CO-thus the stove and coal appliances need to be used in open ground (Pollutte 2008). Meticulousness approach to usage of boilers and stoves can be achieved by usage of clear and dry fuel of the highest possible approved standards (Environment 2010). Other measures include having a Gas Safe Registered engineer to install gas appliances with annual checks. Bedroom heating material should avoid usage of gas and cabinet heaters. All homes that operate CO emitting appliances have to install chimneys and heat ventilations tat have to be checked frequently to clear blockage by cleaning (NHS 2009). In case of an emergence one should cut off the gas supply in the appropriate valve with immediate ventilation and urgent call to a medical facility and a qualified and certified technician to check on the leakage and report appropriately the cause with effective repairs to protect life and environment. Information dissemination to the community is quite vital if the health of the society is to be-held as a top priority. Carbon monoxide incidents can be compiled together to arouse the mind of the ignorant public about the ill effects of CO leakage and prove that all homes are at risk since gas and coal heaters are common cooking apparatus. Also the history brings in news about the colossal effects of accumulated amounts of carbon monoxide that affected legendaries as Allan Poe though during that time their generation attributed their deaths to sensitivity of the mind. Therefore if leaflets, magazines and other printed media forms of communication in conjunction with the internet, TV and other digital and analogue mass media the community can be reached and change can be effected bringing about both awareness and a social order that is organized to mitigating risks associated with carbon monoxide poisoning. Conclusively, carbon monoxide poisoning affects the body’s concentration of oxygen thus attacking the general health of the suffocated body parts. Since the gas is odorless, tasteless, and colorless makes it such a dreadful chemical gas that further enhances the fumes’ ability to sneak in and kill within a relative small span of time in high concentrations while causing detrimental body health deterioration that retards immunity leading to poor health and life. References: Haines, S 2010, Corfu â€Å"carbon monoxide death family’s fight for justice†, BBC News Channel, accessed 5 May 2010 NHS, 2009, â€Å"What preventative measures can I take against carbon monoxide exposure? Gas safety – Carbon monoxide awareness†. Health and safety Executive, accessed 5 May 2010 < http://www. hse. gov. uk/gas/domestic/co. htm> Pollette, C 2008, â€Å"Why is carbon monoxide poisonous? † Science, accessed 5 May Environment, 2010, â€Å"Using wood and coal for Home heating. Environmental Protection UK , accessed 5 May Robert, R 2009, â€Å"Is This Common Poison Carbon Monoxide Causing Chronic Illness? † Articles Directory< http://www. articlesbase. com/alternative-medicine-articles/is-this-common- poison-carbon-monoxide-causing-chronic-illness-1433959. html > CO, 2009, â€Å"A Guide to Prevent Carbon Monoxide Poisoning†, Carbon Monoxide, accessed 5 May EPA 2010,An Introduction to Indoor Air Quality, Carbon Monoxide (CO), US Environmental protection Agency, Accessed 05 May 2010 NMGCO 2010, Sources of Carbon Monoxide, New Mexico gas company, Accessed 05 May 2010 < http://www. nmgco. com/Sources_Carbon_Monoxide. aspx > Bailey, R 2010 Carbon monoxide,About. com Accessed 05 May 2010

Sunday, September 29, 2019

Insurance Business in Bangladesh Essay

Acknowledgement We really enjoyed working on this report . At the time of completing different parts of the report like collecting information from different source and working with the group members and then compile different parts of the report and so on. This report is a required term paper of our â€Å"Banking & Insurance† course and our honorable course faculty, Mr. Md. Amdadul Hoque is the person who has guided us throughout preparing the report . We are thankful to him and we have tried to make this report as his instruction. We would like to thank all mighty Allah for keeping everything on right track. Finally, we would like to thank our parents and friends without whose support it was impossible for us to complete the report. OBJECT OF REPORT This study addresses the findings of the prolem of insurance companies in public and private sectors in Bangladesh and to suggest policy measures for improving insurance services delivery process in Bangladesh. The following research questions were addressed: what are the ways of overcoming the problems of Insurance business in Bangladesh? Moreover, this writing will try to highlight the underlying causes behind the non-popularity of the insurance companies in Bangladesh. We also highlights the prospects of insurance business in Bangladesh. BACKGROUND OF THE INSURANCE BUSINESS IN BANGLADESH In Indian subcontenent the insursance come at the period of British. During the tine of Pakistan period there was about 49 insurance company in the country. After independence of Bangladesh, insurance industry was nationalized. Subsequently through the enactment of Insurance Corporation Act VI, 1973, two corporations namely Sadharan Bima Corporation (SBC) for general insurance and, Jiban Bima Corporation for life insurance were established in Bangladesh. SBC was acting as the sole insurer of general insurance till 1984. Between 1985 to 1988 first generation of private general insurance companies were emerged as Bangladesh Government allowed the private sector to conduct business in all areas of insurance for the first time in 1984. A total of 16 private general insurance companies were registered in that phase. In 1996 another 8 private general insurance companies were registered. The third generation of private general insurance companies, which included 18 companies, came into operation between 1999 and 2001. The general insurance market in Bangladesh now consists of 43 private sector insurance companies and 1 state owned insurance company. Insurance Corporation (amendment) Act 1990 provides that 50% of all insurance business relating to any public property or to any risk or liability appertaining to any public property shall be placed with the SBC and the remaining 50% of such business may be placed with this corporation or with any other insurers in Bangladesh. But for practical reason and in agreement with the Insurance Association of Bangladesh SBC underwrites all the public sector business and 50% of that business is distributed among the existing 43 private general insurance companies equally under National Co-insurance Scheme. INSURANCE COMPANIES IN BANGLADESH There are two types of Insurance companies in Bangladesh Genarel insurance companies in our country are as follow : Agrani Insurance Co. Ltd. Asia Pacific General Insurance. East Land Insurance Co. Ltd. Global Insurance Ltd. Home Land Insurance Co. Ltd. Janata Insurance Co. Ltd. Loyeds Insurance Company ltd. Mercantile Insurance Company ltd. Paramount Insurance Company Limited. Pioneer Insurance Company Limited. Provati Insurance Co. Ltd. Pragati Insurance Limited. Phoenix Insurance Company Ltd. Peoples Insurance Co. Ltd. Northern Generla Insurance Co. Ltd. Meghna Insurance Company Limited . Karnaphuli Insurance Co. Ltd. Islami Commercial Ins. Co. Ltd. Green Delta Insurance Co. Ltd. Federal Insurance Company Limited. Eastern Insurance Co. Ltd. Desh General Insurance Co. Standard Insurance Limited. Sonar Bangla Insurance Ltd. Sadharan Bima Corporation ltd. Samata Insurance Company ltd. South Asia Insurance Co. Ltd. Takaful Islami Insurance Ltd. Life Insurance companies in Bangladesh: American Life Insurance Company. Delta Life Insurance Company Ltd. Federal Insurance Company Limited. Jiban Bima Corporation Popular Life Insurance Company Ltd. National Life Insurance Co. Ltd. Progati Life Insurance Limited Rupali Insurance Company Limited Sunflower Life Insurance Co. Ltd. Baira Life Insurance Co. Ltd. Fareast Islami Life Insurance Co. Ltd. Home Land Life Insurance Co. Ltd. Meghna Life Insurance Co. Ltd. Padma Life Insurance Co. Ltd. Prime Insurance Company Limited Progressive Life Insurance Company Ltd. Shandhani Life Insurance Co. Ltd. PROBLEMS OF INSURANCE BUSINESS IN BANGLADESH 1.1) Lack of trustworthiness : Lack of trustworthiness is the most important barrier (71.9% respondents) in case of popularity of the insurance companies where as lengthy process in getting payment after any incident is in the second position with 62% response. It can be seen that both the stated variables are related in the sense that time killing behavior in payment after incidence is reducing the trust of the customers towards the insurance companies 1.2) Low income of the people : It was also found that the low income and purchasing power (43%) doesn’t permit the people of Bangladesh to go for an insurance policy. Practically we can easily relate the above mentioned factors. For example, in one hand the lower income of the people is creating barrier in buying insurance policy 1.3) Unattractive offerings: the insurance companies offer many types of policies but these are not attractive to the peoples for this reasons they did not take policies. They always make same types of offers this is also a reason of demotivation. 1.4) Lack of information about the insurance companies: the insurance companies are not delivering their information (regarding company and insurance policy) properly or evenly which is another problem (42.8%) in case of non-popularity of the insurance companies. 1.5) High service processing cost : The service cost of insurance business are very much higher than other business and this is also a reason of non popularity of insurance business. 1.6) Less convincing sales people: Surprisingly it was found that the sales people are doing well in convincing customers even though still 22% people believe that sales people are not that much convincing. 1.7) Lengthy process to get payment after incidents: The most important barrier in case of popularity of the insurance companies where as lengthy process in getting payment after any incident is in the second position with response. It can be seen that both the stated variables are related in the sense that time killing behavior in payment after incidence is reducing the trust of the customers towards the insurance companies. PROSPECTS OF INSURANCE BUSINESS IN BANGLADESH It is the general belief of common people that Insurance companies are not sincere in making payment and resorts many whimsical reasons for declining claims which are not taken care of while opening policy. Due to the negative attitude,the penetration rate in the industry is still very low (only 0.62% of GDP) even having immense prospects. Overall solvency position of general Insurance companies was found moderate. On analysis, it was found that 15.38% companies have poor solvency position followed by 23.07% marginal, 42.30% above average and rest 19.23% have satisfactory solvency position. Solvency position is usually determined by a good number of indicators likeequity base, exceptional loss reserve, technical reserve, internal capital generation, underwriting leverage etc. The new Insurance ordinance re-fixed the minimum paid upcapital of TK. 400 million which will have to be met within a stipulated timeframe.None in the industry is at comfort zone regarding capital as per new law. A few 1st generation companies together with the listed third generation companies have paidup capital of TK. 150 million or more. However, couple of 1st generation companies enhanced their equity base through generating exceptional loss reserve. CONCLUSION AND RECOMMENDATIONS The demographic trends suggest that as private insurance companies (both local and multinational) have proliferated in Dhaka city, better educated and more affluent people have gravitated to these insurance companies for insurance services. These people/clients are likely to have better information about the quality of services provided by both public and private insurance companies and their inclination to select private insurance companies suggests, implicitly, that the quality of service is better at these private firms even though their (private insurance companies) service cost is somewhat higher. Moreover, many branch operation of private insurance companies help the people to make evaluation among them and making an insurance decision in favor of those which are trustworthy. But between the private local and foreign insurance company choice, clients are mostly considering foreign private insurance companies due to its trustworthiness, experience in operation and wide area cove rage. Less number of branches of the public insurance companies may be another prime reason of not being preferred by the local clients. By definition, it might be more authentic if the clients were inclined towards the public insurance companies from trustworthiness point of view, but as statistics suggests in favor of choosing foreign private insurance firms, probably we have to be satisfied by saying that it is in many respect guided by client’s psychology of getting better and prompt services. The incentive structure must also play a role in ensuring the quality services delivered by the public insurance companies. One solution is to tie part of the compensation of insurance personnel in public companies to services rendered and feedback received from clients. This, of course, is a complex issue and has implications for pay scale administration, since public bank staffs, as government servants, are paid according to certain pay structures. While beyond the scope of this paper, authors feel that compensation flexibility is necessary to reward those who are dedicated to providing quality insurance services. If compensation adjustments can’t be incorporated, benefits-including promotion, transfer in more valued branches, study leave, performance bonus and the like-could be tied to performance evaluation mechanism. There must be a formal procedure of evaluating the employees by the clients through some questionnaire type performance appraisal form. A suggestion, objection or recommendation book in the branch can be introduced where the clients can even complain or appreciate about a specific employee. Public awareness and the transparency of the high official may have a positive impact on that issue. Moreover, clients have rated reference by family and friends as another very important determinant in insurance provider choice. To enhance a positive reputation of the insurance company, they can follow the strategies stated below: – Do a lot of personal selling of services to the clients and encourage existing customers to tell good about your services to the potential customers. Carefully choose personnel who interact with the customers . Positive and societal marketing activities to build and project specifi company image to maximization of popularity. Design facilities to achieve specific marketing or image objectives of the organization . Establish formal system for controlling quality of insurance services to provide specific effort to encourage customers to tell others about your services. From the political and social behavior of the people it can be said that demand for these services will be higher in near future. Even staying more with an insurance company is also dominated by many special services. Insurance companies, especially public one must think about more value added services. BIBLIOGRAPHY 01)Bangladesh Bureau of Statistics. 2004. â€Å"Report of Financial Service Providers in Bangladesh†. 02)Berri, Leonard L. (1980), â€Å"Service Marketing is Different 03)www.google.com 04)â€Å"Insurance Principiles And Practice† By M.N Mishra.

Saturday, September 28, 2019

The Law of Contract Case Study Example | Topics and Well Written Essays - 2750 words

The Law of Contract - Case Study Example Almost all these principles guiding the Contract Law are principles of common law and are mainly based on the human development since ages. Law of Contracts mainly stands on undertakings, promises and acceptances. Birmingham Garden Centre had advertised that the first person that will present all 21 numbered from 1 to 21 coupons printed in The Mail in February and March 2006, on 1st of April 2006, would be able to get a free summerhouse. This caused many people including Jim to collect vouchers carefully after buying the Newspaper every day with editions, and Jim had even dreamt of getting the house for his disabled wife Renee. On the mentioned day, when he presented all the vouchers as demanded, he was told that it was a mere April fool's Day trick. Still this contract cannot be stated as void, because the contract was not illegal2. Contract cannot be termed as viodable3 either because even though there is nothing to prevent a minor from participating in the challenge, it is not specifically for minors. There is no uncertainty and incompleteness in the contract. Terms are clear and definite. Incompleteness need not bother the contract as it is a unilateral contract and meant to be so, almost one-sided. There are no unenforceable clauses like those in American spy contracts. One question that comes to mind immediately is the outrage that the owners of BGC could fool gullible people to that extent. There must be legal remedies against such heartless actions. 1. Whether a contract exists between Jim and BGS In Law of Contracts, unwritten contracts of this kind are called Unilateral Contracts. Usually the offerer asks for an act or information in return to an award; like an amount of money in return to some information, or tracing a pet animal, or some other act by doing which, the promised amount or some object will be paid. These contracts are called Unilateral because only one party appears on the scene and for the other party it is not binding. The second party has not promised anything, and is legally protected. But the first party has made his promise and hence is the promisor. Even though there is no written contract between Birmingham Garden Centre and Jim, there is a semblance of it, because BGC advertised in The Mail that person who collects 21 vouchers printed in The Mail will be entitled for a summer house and Jim, being aware that his disabled wife Renee will have a better life with open air, sunshine and garden, if he manages to get a summer house, has collected all the required coupons and was the first person to present it on the April 1st, as instructed by the advertisement, only to be dampeningly told that it was an April Fools' Day joke. There are many aspects of this case that are thought provoking. To make their presence felt, BGC advertised in the newspapers about the vouchers connecting the vouchers

Friday, September 27, 2019

Minicase-10(Managerial Accounting) Essay Example | Topics and Well Written Essays - 500 words

Minicase-10(Managerial Accounting) - Essay Example Restricted stock is that part of equity of the company that is allotted or sold on a conditional basis in lieu of compensation to be paid or as a part of ESOP. The conditions associated with the restricted stock would be that the investor should hold the stock for certain period of time. Another condition would be that the Employee needs to stay with the company for certain period of time to be eligible to trade in the restricted stock. Companies need to disclose the Stock based employee compensation in the Notes to the financial statements. 1ESOPs should be accounted based on Fair value based method of accounting or intrinsic value based accounting. Compensation cost under the fair value based method is measured at the option grant date based on the value of the option and is recognized over the service period, which is usually the vesting period. Compensation under the intrinsic value based method is the excess, if any, of the quoted market price of the stock at grant date over the amount an employee must pay to acquire the stock. Restricted stock awarded to an employee is measured at the market price of the non-restricted stock on the grant date. However, if a restriction is imposed after the employee is vested with the stock, then restricted stock is accounted at the fair value of stock calculated after taking into account such restriction. The major advantage of ESOPs is that the compensation cost pertaining to ESOPs is not charged to profit and loss account but is just disclosed in the notes to the financial statements. This would enable the companies to show more profits. Now the proposed accounting change of FASB is to make the companies to charge ESOP to the Profit and loss account. This will reduce the profits of many companies and hence the price of the stock of the company, this would prevent these corporate managers from selling the ESOPs granted to them. Apple

Thursday, September 26, 2019

Research Skills and Principles Assignment Example | Topics and Well Written Essays - 1250 words

Research Skills and Principles - Assignment Example modelled to solve the shortcomings associated with Traditional IP-based networks, ATM networks and Frame Relay in the management of enormously large networks like scalability flexibility, security, and cost?. Such a question is sufficient and in line with the aim of the study. It is effective to help the researchers study the impacts of the interior gateway routing protocols in the MPLS VPN. The approach employed in the study is sufficient and closely linked to the study question and objectives. Such an approach helped the researchers to investigate and validate their new proposed design. The authors proposed a new design that merged both features of layer three such as intelligence and scalability with those of layer two such as simplicity and efficiency culminating into MPLS/BGPVPNS design. The authors first conducted a thorough literature review on the related topic. This was of great benefit as it provided the bedrock for the study. The review of the literature helped the authors to get valuable insights into the current problem the system has and thus need for alternative. The reviewed literature in the MPLS, VPN, and MPLS VPN technology presented the best opportunity for gathering the information for a satisfactory fathoming of linked concepts to the current study. Subsequently, the authors did awesome work by indulging into an in-depth deliberation on various routine concepts. Such a discussion availed the avenue critically to investigate the effects of interior gateways routing protocol. Moreover, the authors should be lauded because they gave specifications of the twin routing protocol for the present study. The two simulation approach employed were appropriate and in line with the study questions and objectives. The simulation help to probe the two design separately to make a rational decision. This was necessary to gauge the merits and demerits of each design which would later inform the investigators of the most appealing design to implement. The use

Wednesday, September 25, 2019

Contemporary Theories of Political Economy Essay

Contemporary Theories of Political Economy - Essay Example The Second World War had a great impact on almost all the world economies as it led to greater spending and a need for more and more arms and ammunition. All of this led to the building of more and more industries, which made countries around the world tap and realise their industrial potential. The 1950s and 60s were a time when most economies began to understand the true power that they possessed in terms of both physical as well as mineral resources. This World War was termed as the age of anxiety – when people were running helter-skelter for their lives and wishing for their sons, husbands, and fathers to return from the war scene, as well as families growing and prospering in terms of consumer spending because of the incessant revelation of the need and desire for more and more things. Prior to the war, the country had thus been witnessing a boom in the economic sphere; this was because of the introduction of machines, tools and all kinds of equipments which were helping the primary, secondary as well as the tertiary sector of the economy to grow and develop. A number of changes were being brought into the economy as more and more women began working which helped labour and knowledge go hand in hand and get nurtured. Scientists began finding ways to implement their thoughts in terms of inventions and discoveries and with the help of machines, everything had become possible and people were beginning to realise that it was possible to achieve the American dream by just having access to some purchasing power and being able to spend money. However, it is only natural that every economic demand and supply structure can never remain a constant because the needs and wants of the people or the consumers change with time. Thus, the American economy too, began to witness a decline in the profits around the year 1968. Post the Second World War, profits related to industrialization began to see a close not only in America, but also in various parts of the world , because of the impact that the American economy had had on the various world economies. Various steps were taken in order to help the economy boost and find constancy in its establishment. For example, President Roosevelt’s ‘New Deal’ program helped to establish Keynesian economics within the American economy and stabilise it with respect to understand demand and supply of the consumers. However, since profits from industries and firms kept on decreasing, something had to be done in order to make changes and not let the economy decline to an extent that it would fall into a depression and not be able to recover from the depths of the same. In the year 1972 the then President, Richard Nixon, even took the dramatic step of pulling the American dollar off the Gold Standard; this was considered to be a very pragmatic step taken in order to move towards a fiat currency system which had been started in the 1910s. Back in the year 1933, President Roosev

Tuesday, September 24, 2019

Peer review assesment Assignment Example | Topics and Well Written Essays - 1500 words

Peer review assesment - Assignment Example A high quality product is a product that has been proven to retain its high quality product status for years (Cinzkota, 2007). Second, Sony Corporation focuses on selling the company’s products at reasonable prices. The strong demand for the Sony products indicate the products are sold at reasonable prices. People would normally shy away from products that are normally overpriced. A high demand for the product indicates that the average person has no objections to the current prevailing prices of the Sony products and services. Third, Sony Corporation sells its products in stores that are strategically located. Sony Corporation has retail outlets in all the countries located in American, European Union, and Asian. Each major city of the Asian, American, and European nation sells the Sony Corporation products. The customers can easily buy a Sony Corporation product by visiting the Sony Corporation retail stores within the customer’s reach. Fourth, Sony Corporation alloca tes a large budget for the promotion and advertising of the Sony Corporation products and services. The company does not spare a significant amount of money when it comes to advertising the many advantages of the Sony Corporation products and services. Advertising involves money. Advertising involves time budget. ... By selling only high quality products, a strong relationship between the current and prospective customers and Sony Corporation crop up. By selling the Sony Corporation products at reasonable prices, a strong marketing relationship between the current and prospective customers and Sony Corporation can be seen. By selling the Sony Corporation products in strategically located retail outlets, more relationships are created between the current and prospective customers and Sony Corporation. By advertising the many benefits of choosing the Sony Corporation brand over the competitors, a strong relationship between the current and prospective customers and the Sony Corporation products is crystal clear (McDonald, 2007). Both blogs show that Sony Corporation constructs integrated marketing programs that deliver superior quality. Setting up retail outlets in the United States, European Union member states, and Asia indicate the company is implementing a profitable marketing strategy. By sell ing only high quality products and services, the company is on the right track in implementing a profitable marketing program. By advertising the many benefits of buying a Sony Corporation product, Sony Corporation’s marketing strategy process is viable. By selling only high quality products, Sony Corporation’s current marketing strategy will rake in very high net profits. Both blogs show that the current Sony Corporation marketing strategy is geared towards designing of a customer driven marketing strategy (Czinkota, 1998). Selling at reasonable prices is a customer driven marketing strategy. Sony Corporation focuses on selling the Sony Corporation products at a price that the customers are willing to pay. Sony Corporation can sell the

Monday, September 23, 2019

Merketing research strategy for a case study Paper

Merketing strategy for a case study - Research Paper Example This matter has been made worse by a section of the media, which has published derogatory article showing that the event should not be sponsored by the government. Another section of the public argues that the event benefits commercial businesses in the Gold Coast, and hence it is not worth government sponsorship. The following report is prepared with the aim of justifying the current financial commitment for the event. Table of Contents Problem statement 4 Background 4 Management Decision Problems 4 Marketing Research Problem (MRP) questions/statement 5 Research objectives 5 Proposed mixed method to address MRP 5 The proposed Research design 5 Data collection instruments – questionnaire 7 Sampling plan, data collection procedures and data analysis 8 Key limitation of the study design 10 Independent-samples t-tests 10 Analysis of variance (ANOVA) 12 Bivariate correlation coefficient matrix 14 References 15 PART A Problem statement Background ‘Schoolies’ week is a major tourism attraction event, which takes place annually at the Gold Coast, Australia. The event, which attracts many sponsors and participants, is usually attended by students who have completed their Year 12 (the final year at high school). ... 4. How can the negative perception of the members of the community against ‘Schoolies’ be changed? 5. What actions can be taken to curb the media’s negative publicity of the ‘Schoolies’? 6. What information can be gathered to justify the financial commitments of ‘Schoolies’? 7. What actions can be taken to show the locals that ‘Schoolies’ is a worthy public project? Justification Since the ‘Schoolies’ events were started in 1975, many negative behaviors have resulted in the events’ negative publicity, and actions needs to be taken to address this problem, if the event is going to get public good will. This negative publicity has been as a result of negative behaviors, such as drunkenness, which cause civil disturbances in the main street. As such, the actions that should be undertaken to rescue the good name of this project, should focus on changing the behavior of the students who participate, because thi s is the root cause of problems. Despite its perceived social economic benefits, the role of the state government as a financier of the event has faced many hurdles because some groups, including the members of the opposition have argued that the event is largely benefiting the private sector such as the hotels along the beach, hence not worth the sponsorship. This calls for a deliberate action by the government to ensure that the real benefit of the event to the members of the public is evident, to justify its financial commitment. Marketing Research Problem (MRP) questions/statement 1. Why do the media and the public consider ‘Schoolies’ as a negative project that is not worthy commitment of public resources? 2. Why do the youth who attend the

Sunday, September 22, 2019

Project Team performance Essay Example | Topics and Well Written Essays - 2500 words

Project Team performance - Essay Example As a result, the employee mix in many organizations is comprised of a wider age range than a decade ago. The multigenerational team has always existed in one way or another, but of late project performance has tended to suffer because of erroneous perceptions concerning the conduct of team members. The challenge to management (and the aim of this essay) is to understand and appreciate the various generational behaviours and values, in order to plan how managers may realize the intended project synergy. Understanding the Generations Present realities in the workplace have generated interest in various issues which have until recently been rarely heard of: i.e., differences in perception among generations, familiarity with new technologies, behaviour with regard to authority, and divergence in the use of written and oral language. There has been much debate concerning the existence of intergenerational differences, if such are truly significant to merit particular attention, or if the perceived differences are merely misconceptions caused by stereotyping. For forward looking managers, success may be achieved only in a work environment that supports the different generational concerns and work styles (Manhertz, 2009, p. 2). Many organizations throughout the world have realized that their staff may be categorized into four distinct generations, namely: Generation Y (Manhertz, 2009) or Nexters (Durkin in BHM, 2004), 29 years old and under; Generation X (Manhertz) or Xers (Durkin), 30 to 44 years old; Baby Boomers (both Manhertz and Durkin), 45 to 63 years old; and Traditionalists (Manhertz; Buahene & Kovary, 2007), Veterans (Durkin), or Mature (Morlan & Gelbtuch), 64 years old and over. To each of these groups are associated certain attributes which, barring stereotyping, appear to characterize the individuals belonging to them because of their psycho-social development and the unique history of their generation. This is because human beings form a set of insight, i ntuition, and knowledge in relation to sensory stimuli that exist at the particular time and place. Persons belonging to the same generation will generally be exposed to the same environmental stimuli and may therefore form, to some extent, the same set of attributes (Bell, 2008). For instance, Nexters believe that hard work and goal orientation lead to the realization of their dreams; thus, they work best with leaders who are highly goal-oriented. For Nexters, managers should be sure to definitively articulate their goals, both personally and those of the organization. Nexters need to have a clear image of their role in the team and the firm. The next group, Xers, form the majority of the work force and are beginning to assume the reins of management from the Baby Boomers. They are adept, resourceful and clever, sufficiently versed in the new technology and combining it with their growing work knowledge. According to Durkin (BMH, 2004), Xers â€Å"seek instant gratification and ha ve a huge need to succeed, while at the same time striving for a balance in life and work. This generation works to live instead of living to work.†

Saturday, September 21, 2019

Blue Front Essay Example for Free

Blue Front Essay Martha Collins, the author of Blue Front lived in Cairo, Illinois. Blue Front is the fifth volume of poems that she has written. Blue Front relays the eye witnessing of his father when he was five years old and used to sell fruit in the front of Blue Front Restaurant in 1909. One day when he was working, he was attracted towards the crowd where a black man was being lynched. That Black man was accused of raping and strangling of a White woman by a mob of Whites. Later, when the Black man was still alive, he was dragged and shot and then buried. His body parts were cut as souvenirs. In the same event due to escalation a White man was also then hanged who was also accused of raping. This whole situation portrays the racing factors that were present in America at that. At one place she writes one verse in Blue Front (2006) as, â€Å"the victim hanged, though not on a tree, this was not the country, they used a steel arch with electric lights, and later a lamppost, this was a modern event, the trees were not involved† Throughout the poem Martha has made the reader to search for the main idea which she has tried to give in the poems. The poems are low in syntax settings and many grammatical mistakes, but still if the reader indulges himself he can get the theme quite easily. Martha has written the poems thinking her in the place of his father and has provided all the information keeping his father as an eye witness. She says that moment was terrifying as a young child. Starting to look at the racism is its peak was quite heavy for him to swallow. The verse free narration of the poem varies from page to page for its style and rhythm which sometime make abrupt changes in the mood of the poem. All the verses clearly state the hatred of the mob that was taking part in the lynching of the Black person. She tries to perceive the mentality of the mob, but she just thinks that those people didn’t want to know anything until the person they are lynching is a Black. She feels for the Blacks of that time when the racism was active in Southern parts of Illinois and in all other parts of the country. White people used to lynch the Blacks for small accusations. The lynching was made a custom at that time and Whites used to bring their children as well to teach them the ways of lynching and how they should treat Blacks. Martha also states in her poem that how she feels to be a part of this White nation who has a history of being racist and is still continuing to be so. Even her father after that incident was very careful in his dealings with the Blacks and stayed away from them all his life and went to settle at the places where the whole community is White. Martha feels sorry for herself on this treatment of human kind. She however, don’t lose hope and in the end she gives a message that the life can be made better if we all work collectively. She says that everyone has the right to live freely and no one should object this. She knows that America is still experiencing racism in various parts where the Blacks still don’t have the right to live free. It is our responsibility to make world better place for living. We should abolish this from the face of earth to make it a better place for living. Works Cited Collins, Martha. Blue Front: Poems. New York: Graywolf Press, 2006.

Friday, September 20, 2019

Arguments For And Against Organic Food Environmental Sciences Essay

Arguments For And Against Organic Food Environmental Sciences Essay The organic industry has grown rapidly over the last decade particularly in the agricultural sector; today, over thirty million hectares are being organically managed in 118 countries (Yusuf Wilber, 2007). Organic products are made using biological and ecological farming techniques which exclude the use of pesticides and fertilizers; in addition, these products are characterized by a strong brand image which means that they command higher prices among retailers. On the other hand, inorganic products are characterized by monocultures, mechanization, and extensive use of chemical compounds in order to produce them. The inorganic product industry developed primarily as a consequence of technological advancement the Second World War; during this period, major breakthroughs such as the Haber Bosch process were used to promote the development of organic produce. The organic industry has many benefits over its inorganic counterpart; research published by the Journal of Applied Nutrition (2001) revealed that organic food products have more nutrients than inorganic foods this is due to the fact that organically grown food contains sixty three percent more calcium, seventy three percent more iron, eighteen percent more magnesium and ninety eight percent more zinc minerals. According to the Journal of Food and Agricultural Chemistry (2003), organically grown strawberry, corn and marionberries have considerably greater levels of anti cancer oxidants than inorganically grown food products. The research further suggests that inorganic methods such as the use of herbicides and pesticides inhibit the growth of natural protective compounds in food such as anti ageing, anti immune, and anti cancer properties. The European Clinical Nutrition Journal (2008) found that the average level of nutrients in eleven organically produced products was almost twice as high compared to inorganically produced products. Therefore in the long run if the country chooses to enhance and promote the organic industry it will lead to several benefits such as reduced fertilizer, machinery and fuel cost; organic practices will also earn the industry a significant amount of carbon credits which they can trade in the carbon credit market (Kipper, 2001). The endorsement of organic industry in the economy will also encourage organic labeling. This kind of certification will enable consumers to have confidence in organic products; improve record-keeping in order to maintain organic certification and create an opportunity for both producers and consumers to understand organic certification standards. Unlike inorganic products which lack clear accreditation standards, organic certification and accreditation ensure that the organic industry adheres to high quality product standards. This certification system has two major components: 1.A code of conduct, standards, criteria and guidelines for product certification. 2. Monitoring mechanism which assures that inorganic products are produced in accordance with certification principles. Organic industries also prevent long distant transportation of food; the average distance covered in transporting organically produced products is over 1800 miles while that of transporting inorganic products is 2500 miles Therefore inorganic industries consume a lot of energy and fossil fuels which leads to high carbon dioxide emissions. (FAO, 2002), on the other hand, ità ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s relatively cheap to transport organic products since they are often produced near the consumers. The endorsement of organic industry and organic products will lead to three forms of biodiversity i.e. genetic diversity, ecosystem diversity and species diversity. This will dramatically improve the environment. According to Evans and Grice (2005) organic industries reduce green house emissions by over forty percent which slows down global warming effects. Another benefit which will result in supporting organic industries is long term productivity and food security. According to FAO (2003), organic farming has a higher potential of ensuring food security in both developed and developing countries. Rundgren (2006) published an objective analysis of the contribution of organic industries to food security. He summarized that although inorganic industries can be used to solve food insecurity issues, its capital intensive and depends on chemical inputs which tend to reduce biodiversity. On the other hand, organic industries can tremendously increase food production without causing environmental degradation or loss of biodiversity. A study conducted by The Centre for Disease Control (2009) revealed that inorganic industries produce many toxic chemicals which often result to contamination of water supplies. These toxins have tested positive in blood and urine test of most citizens. In addition, the Centre for Disease Control found a cocktail of toxins and synthetic chemicals in most living organisms. Peer reviewed research has proven that most of these chemicals can disrupt nervous and immune systems, as well as disruption of hormone levels. The FAO report (2002) clearly states, à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"It has been proven that foods produced using organic methods have lesser levels of synthetic chemicals, lower nitrate content and lower veterinary drug residue. Animal feeding practices used in organic livestock production drastically decreases contamination of animal origin products.à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚  p .119 . In light of these facts, promoting the growth of organic industries will prevent these problems as well as curb the escalating rise in cancers such as leukemia, lymphorma, uterine and breast cancers which are linked to synthetic chemical use. Similarly, the advancement of organic industries and products will curb the spread of autoimmune industries caused by inorganic chemical compounds. Surveys conducted in regions which undertake intensive organic practices have found that cases of Hodgkinà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s lymphoma disease are almost inexistent on the other hand cases of the same disease is fast growing in regions which have many inorganic industries as well as regions undertaking inorganic practices. Another benefit of adopting organic industries is the development of diversified landscapes as well as aesthetic values (Haltom Scalia, 2002). These industries also encourage the creation of semi natural habitats by maintaining biological connectivity which benefits both nature and agricultural conservation while still pursuing economic objectives. Its can therefore be accurately concluded that organic industries lead to greater aesthetic gains when compare to inorganic industries. Adoption of organic practices and industries offer greater social benefits than inorganic ones. For example, all organic products which have been certified meet International Organic Federation standards. These industries also conform to UN charter of human rights thus they ensure that they have safe working environments; abide by International Labor Organization laws; provide essential social security needs to employees and offer equal opportunities as well as adequate wages regardless of gender, creed and color. Accredited organic industries ensure the rights of indigenous people are respected and rarely are they involved in lawsuits due to exploitation of inhabitants, in the long run these industries provide a lot of social benefits. According to FAO (2002) the general social benefits which are directly linked to organic production systems are: First, tendency for these industries to align to traditions of inhabitants and less motivation to follow production paradigm i.e. increasing output via artificial inputs. Secondly, they depend on local knowledge of intricate interactions of conditions from place to place; this usually makes it unfavorable to use large production areas. This encourages reduced land and farm sizes thus enhance equitable access to land. The endorsement of organic industry in the economy also promotes social justice and fair trade products this is particularly done through fair trade certification of organic produce. Organic certification considers reasonable wage in its standards thus ensuring that all certified organic industries are aligned with principles of fair trade. Furthermore, research conducted by the US bureau of Labor Statistics reveals that eighty six percent of firms in the organic industry have favorable gender distribution as well as promote women representation in senior management positions. Organic industries also stimulate the local economy by using local inputs and reduce the purchase of inputs on credit; this is in sharp contrast to inorganic industries which use imported inputs. Many firms in the organic agricultural industry use crop diversification, different harvesting and planning schedules related to crop rotation practices which evenly distribute labor demand throughout the year. They also ensure stability in employment, reduce labor migration problems, spread the costs incurred per employee throughout the year and reduce turnover. Finally, diversity in production created by organic industries and value added products boost income generating opportunities; they also spread the odds of failure over a broad range of products and crops. The US Society for Cultural Development, a private nonprofit organization conducted research and noted that over seventy certified organic firms had were members of democratic cooperatives and adhered to fair trade requirements. The study revealed that over eighty six percent of the firms paid employees salaries which had social premiums in order to improve quality of life. In addition, the organic movement has a consensus in support of the fact that social requirements are necessary even though many critics argue that pursuing these social standards impose trade barriers and restrictions to organic exports. Loir (2002) studied forty indicators of benefits of organic industry and products in US counties. A statistical comparison and analysis showed that twenty six indicators were in favor of organic systems while eight favored organic systems, six were neutral. The studies suggest that regions with organic farms have better farm economies and add more to county economies through net revenue, total sales, maintenance services, repair, payroll and taxes paid. Additionally, counties with many organic farms have better rural development support with greater direct consumer sales, higher worker pay and greater direct-customer sales. Organic industries also provide a mechanism for generating foreign exchange. Unlike inorganic industries which tend to import inputs, organic industries export more of their produce especially when they are internationally certified. In addition, international organic markets such as the European Union, Switzerland and Japan have well developed infrastructure and channels for successful exportation. Unlike inorganic products which usually have one channel of selling distribution, inorganic industries have many players such as foreign offices, foreign retail supermarket chains, organic marketing organizations etc. The premium connected to organic farming greatly benefits the economy as a whole. This premium has been estimated to as much as twenty percent above that of inorganic products. In conclusion, the growth of organic industries and products will continue to outpace that of its inorganic counterpart. Attractive premium prices in the lucrative export market, social and environmental benefits will continue to boost organic firms. Governments and state support are also likely to promote organic systems through legislating certification, export and market advice, development and research. State institutions and private corporations are increasingly admitting that it might be more cost effective to promote and encourage organic systems rather than rectify problems caused by inorganic industries e.g. environmental degradation.

Thursday, September 19, 2019

How Art Relates to Oscar Wildes The Picture of Dorian Gray Essay

How Art Relates to Oscar Wilde's The Picture of Dorian Gray Oscar Wilde's The Picture of Dorian Gray is a novel about a young, handsome, and vain man who has his portrait painted, and impulsively wishes that he could forever remain just as handsome as he is in the painting -- that the painting would age instead of him. He gets his wish in a most eerie way; as, with passing years, he becomes increasingly dissolute and evil, while the changes that one would expect to appear on his face are reflected in the portrait instead. What this book is about, clearly, is feelings and appearances becoming real. This motif is echoed and re-echoed throughout the book. Early in the novel, Sir Henry Wotten -- a cynical hedonist -- gives Dorian a book about people who tried to experience everything, both good and evil, and Dorian decides to try it; in other words, he models his life after a work of art. The fact that Dorian's one female love is an actress -- a person who wears masks and pretends to be someone she is not -- reinforces this motif. When she reveals herself to be real, his repugnance for her is so overwhelming that it reaches out like an evil spirit and kills her; Dorian therefore murdered Sybil as surely as he would murder Basil later on. We tell small children that their feelings are not actions and therefore have no repercussions of their own, but deep in our psyches we know this is not so. The reason tribal...

Wednesday, September 18, 2019

Essay --

State Building in Turkey vs. Afghanistan Introduction: In the twentieth century the governments of Turkey and Afghanistan made attempts to build states in their countries. However, each country’s geopolitical and socio-economic structure directly impacted the state building process. State building in Turkey was unique, inevitable and had a sustained development process while for Afghanistan it was crucial, chaotic and had bad repercussions that caused the Afghan state to collapse. Both Kemal Attaturk and Amanullah Khan pioneered the concept of state building in their countries but the existing forces, constraints and challenges resulted into different achievements for them. During the era of Kemal Ataturk, the period of state building was very successful because Turkey was close to the center of modernization and possessed strong institutions, topography and easier social interaction of state with people. In Afghanistan, due to mountainous terrain, and a landlocked topography, with the majority of people being illiterate, impleme nting the state building strategies were far more difficult. In addition, the institutions in Afghanistan were fragile and the state-building process was largely dependent on foreign subsidies as well as there was less interaction between the state and the people. Thesis : At the beginning of the twentieth century, both Turkey and Afghanistan launched a state-building effort. However, due to the inherent geo-political and socio-economic conditions in place in both societies, the state building endeavors diverged into two different directions. Brief background about how the Turkish and Afghan states were established: Under the leadership of Ataturk, and following the War of Independence in September 19... ...d communitarian society. It was for the first time that rulers in Afghanistan had experimented with state building. Democracy, national assembly, building a professional army and political party were new practices for statesmen in Afghanistan. While the Turkish had centuries of state building experience, particularly during the rule of Ottomans, Afghans used to revolt, resist and take revenge from the state through intervention. Afghans have never adopted state building successfully in the past. Turkish state building compared to Afghanistan, therefore, was victorious. Turkey was able to rise on human resources, economy and society structure, modern culture and secular political institutions, while Afghanistan due to inherent socio-political and geo-political conditions embedded in its society was unable to implement similar state-building strategies successfully. â€Æ'

Tuesday, September 17, 2019

The National Debt :: essays research papers

The National Debt   Ã‚  Ã‚  Ã‚  Ã‚  For the past centuries, the american people dug themselves into a big hole which is the National Debt. In this paper I will discuss the history of the national debt, effects on the debt/deficit, wais to reduce it and control the deficit. the national debt has increased every year from 1945 to 1995. The biggest increase of the debt was from the years 1985 to 1995 whwn it went up about three trillion dollars. Right after the Civil War the debt held at three billion dollars. In 1900, this debt of three million dollars had decreased to one million dollars. In 1919, at the end of the World War 1, the debt skyrocketed to 25.5 billion. When the Wall Street fell apart in 1929, the United States fell into something that was called the Great Depression. It started in 1930 and lasted until 1940. During this depression, President Franklin Roosevelt came in. He brought in projects known as Entitlements. Some of them were known as; WPA. TVA. and CCC. Then social welfare was born and social security began. This is what put our country into debt. Then came war, the end of the depression, and the Eisenhower times.   Ã‚  Ã‚  Ã‚  Ã‚  The debt kept on growing so new president Lyndon Johnson developed new social welfare programs- Medicare, and Medicaid. The U.S. Government came up with the gold standard and stopped minting silver coins. The coins were then made from scrap pieces of metal and the cash became paper. Richard Nixon and Gerald Ford passed the debt and added to it. The first sign of bankruptcy occured during the Jimmy Carter Presidency. Inflation skyrocketed and interest rates fluttered near 20%. President Ronald Reagan made the economy act better, temporarily. To make the economy better, Reagan invented something called a credit spree. A credit spree in my opinion is when we go out and buy everything, but we put in on a charge (spending money we dont have.) The government cut taxes and increased spending. The deficit exploded, but the american people were happy using a credit card and charging everything. Republicans began using accounts about â€Å"supply side† and â€Å"trickle down† economics. â€Å"Corporate welfare prospered again, financed by more debt. â€Å"Between the years 1980 and 1990, the national debt quadrupled. In 1980, it was at approximately eight hundred billion dollars. Now it's five trillion dollars and increasing rapidly.† To worsen matters republican presidential nominee, Bob Dole says that he wants to

Elements of Effective Layout by Dorothy Cohen Essay

Marketing, a strategy to attract a person’s attention to a visual element, is part of today’s commercially based economy. In Dorothy Cohen’s Elements of Effective Layout, the author illustrates her principle argument through means of persuasion focuses on how a given layout can indeed attract attention and how the dominant requisites of an effective marketing layout are, in fact, balance, movement, proportion, simplicity and clarity, unity and emphasis. Within the text, a segment focusing on unity and how it is an important element of attracting attention, Cohen argues: â€Å"A border surrounding an ad provides a method of achieving unity. Sets of borders may occur within an ad, and, when they are similar in thickness and tone they provide a sense of unity. † Here, the author debates about how the graphic requisites of attraction in advertising are crucial in order to spark interest to a viewer. This process is best defined when describing the unity requisite of graphic layout by Cohen when she describes the similarities in ‘thickness’ and ‘tone’ providing a strong sense of unity. The author begins by describing the balance requisite and how an advertisement can rely on how ‘visual weight’ is distributed within its ‘landscape’. In this first section of the article mathematical terms are used to illicit a sense of visual and spatial concepts, for example the ‘fulcrum’ or balancing point. In a secondary section, proportion is emphasized in regards to aesthetic layout in a graphic representation to best describe the size of an element in regards to the rest of the image/picture/advertisement. More specifically, it is demonstrated that non-proportional images use the proportion of a layout to fortify a particular theme or underlying message. In a third section, the movement aspect of graphic layout is explained as a sequence which enables directional flow in order to direct the interpreter into a coherent and cohesive manner. Typically via, either, gaze motion or structural motion which can differ from one individual to another. The fourth requisite of graphic layout is unity, this element being an important aspect of interpretation, is how Cohen identifies the combination of all aesthetic, structural and visual aspects of the image form a whole in order to display the intended message. This being the accumulation of the graphic representation as a whole is dominantly the main aspect when summing up the advertisement in its entirety. Particular attention is paid to form and the use of white space in order to bring out all aspects rendering a thorough representation of a particular theme or idea. Also, another section pertains to the clarity and simplicity, which tells us about how the message will generally be interpreted and what will be the outcome of such a message when displayed. Lastly, Cohen discusses emphasis in order to best identify how the most important element is emphasized in order to strengthen the intended point behind the advertisement. Although the information provided within this text is accurate, the segment concerning unity and how the border of a graphic layout achieves a sense of unity by adding a boundary is appropriate for the particular topic, but has a fallacy that of hasty generalization. For some, such boundaries help strengthen the image’s unity, but others may simply see such boundaries as limits or borders. This generalization is also hasty, because the thickness can identify the unity of the advertisement, but can also identify the particular look or style the creator is attempting to illustrate. The information within this passage is certainly accurate, but is not final. In my response, the provided information regarding graphic layout may be illegitimate, because I am not studying marketing, but as an individual or interpreter of an advertisement I know that borders that are similar in tone and thickness do help unify the image, but don’t make the graphic layout limitless or one-sided. As an interpreter, I can justly see such borders as a means to create boundaries keeping the strengths of the image concealed within a structured environment as opposed to a united one. This article helps illustrate the fundamentals behind graphic layout and advertisement in contemporary marketing strategies. Cohen reveals such concepts in an essay on unfairness about trade regulating rules where advertising takes a whole new approach towards legality of advertising and appropriate demonstrations of graphic layout (Cohen, 1982).

Monday, September 16, 2019

Marketing Giant of the Desert

Palm Springs is a city in California mostly known for its great attractions and countless fun exciting things to do. In a way it's more of a Vacation Resort than anything else. Palm Springs strives off tourism, it is the most important income in the whole city after sales taxes and property taxes. Tourists visit Palm Springs mostly in the winter when everything is open to the public. During the winter is when most events in Palm Springs occur aswell. It is a city of numerous festivals, conventions, and international events. Here is a revenue list of 2009-2010 for Palm Springs.As seen taxes is one of the highest revenues. The city markets to many major segments mostly all of them have to do with tourism. They focus a lot on marketing hotels, stores for shopping, and attractions and events. Smaller segments involve marketing dining/nightlife, and accommodations. These audiences are reached through a variety of ways. It can be the internet, television, or simply word of mouth. They try very hard to make sure there offers are well known and properly displayed to the public simply because tourism is one of the major factors of the city.Some external factors the city cannot control are issues like a down economy. During a recession people worry about saving and investing money not touring. Everyone's budget is tight and during times like these Palm Springs is very much like a business, not making the sales it once was and lowering prices in order to make sure some sort of revenue keeps coming in. The city's promotional marketing is definitely seasonal, the heaviest months are during the winter when it is nice and cool. During this period all shops and attractions are open. The price is also very high during winter for anything.The lightest months are during the summer. This is due to because Palm Springs is a desert area and during summer it can reach up to 120 degrees. The city lowers prices on everything like golf, hotels, clubs, and offers all sorts of other summe r discounts. You can stay at an expensive resort for a fraction of the price it costs during winter. Here is an more accurate estimate of the weather in Palm Springs. Many years ago the city ran into a problem though, which cost them big-time in the long run. The mayor of Palm Springs stopped what was a major event in the city during Spring break.College students who usually went during Spring break stopped coming and eventually it stopped altogether. The city realized how big a mistake this was due to all the money being lost that was generated during this time span of when college students would go to Palm Springs to have a good time. They tried marketing to young adults aged 18-27 years old but it was already too late. This was probably one of the biggest mistakes the mayor made by losing a lot of revenue for the city. Palm Springs has marketed towards gay/lesbian groups more than any other group.There really was no touring place that openly invited gay people in directly and Pal m Springs recognized that. It is now one of America's top destinations for gay and lesbian travelers. There are more than two dozen hotels marketed just for gay and lesbian couples. Gays and Lesbians aren't afraid to spend money. And when they do spend money they don't just spend a little. That is one of the major reasons Palm Springs markets so many things to them. Gay people feel comfortable here especially since Palm Springs has elected its first openly gay Mayor who stood up to the former Mayor for criticizing gay events.Gay people have become the new target market for Palm Springs. They are used in advertisements to make gay people feel welcomed and appreciated. The internet plays a key role in marketing to this specific group. Most of the information we receive everyday is now given through the Internet, When someone Gay or Lesbian see's all these amazing sites and locations designated just for them they automatically have the tendency to want to go there instead of somewhere else where there afraid they might be judged.This marketing approach has also generated some problems for the city aswell. Many straight people might feel the need not to go there if they object against gay or lesbian couples. Overall the community is affected the most. Many gay and lesbian couples have moved into Palm Springs which can affect some of the older residents who have been there their whole lives and don't appreciate this change. But overall no huge problems have occurred from this marketing approach.Palm Springs wants to make sure its visitors are pleased with their stays. They conduct surveys which ask if they were happy and if not what were some common problems they were not pleased with. Through these surveys they also get to know there visitors more, those who visit Palm Springs once generally come back at least 3 times in the next 5 years. Gay visitors come back 4 times in a span of 5 years. These surveys show that gay people are overall more interested in Palm Spr ings than others.A median of spending for a person visiting Palm Springs is $900. These numbers are mostly during a high economy though when people are willing to spend. In conclusion Palm Springs works as a business, they have marketing programs which target specific groups and they operate as any other business would. Most people believe it to be just desert, filled with old people, extremely hot, and just a dead city. However Palm Springs is much more than that once you have actually went and seen it for yourself.

Sunday, September 15, 2019

Customer LIfestyle and Behaviour

According to ‘DC, it is important for local companies in Malaysia to have a good understanding of the marketplace for their products and their target customers before engaging themselves in online retailing to ensure that they are able to develop more effective ND meet the requirements and expectations of their online shopping customers (Deadline Chug AFAIK Hard, All. Kuwaiti, and Husbanding bin Small, 2006) Demographic influences online consumer behavior Demographic based on variables like age, gender, income and occupation which can influence consumer behavior dramatically.Age Graph 1: Statistic for Malaysian Online Shopping- Age Sources: http://humanities. Com. My/blob/online-shopping-statistics-in- Malaysia. HTML Graph 1 above shows the Malaysian online shopping which affected by age. Statistic shows the highest rank is 26 years old to 30 years old because most of hem are single and non-married nations and they have the ability to purchase in online shopping. However, the l owest rank of the age is 21 years old and below because majorities are students and they do not have financial to purchase products and services instead of their financial is control by their parents.Gender Figure 1: Percentages of gender in online shopping Sources: http://UCLA. Com/business-hemline-shopping-scenes tm_source=afterburner=feed=Feed:+Kclau+ In perception of genders, statistic shows that males (56%) are more active on online purchasing while the females (44%) are catching up. This is because most of males are sensitive in technology gadgets and they are better in purchasing convenience important products. Whereas, females purchase products emotionally and individually, which means most of the time they purchase clothes, shoes, bags, cosmetics etc.Especially females who are below 21 years old always purchase K-pop stuffs via online shopping. Income Table 1: Income in Malaysia Sources: http://www. acAcademiaedDueownload Figure above shows the average of MaMalaysianannual income. Nations who earned less than RMARMY000 will always enjoy online shopping because they can look for cheaper products. However, the frequency of online shopping will decrease if the income increasing because they have ability to purchase expensive and quality products Occupation Chart 1: Statistic for Malaysian Online Shopping maMalaysiahtHTMLigure above shows the statistic of online shopping.The statistic shows that top management executive always used to online shopping as they need to up-to-date for the new products, technologies and systems so that they can earn the profit and reduce the cost. However, most of the retired and unemployed nations are laggards and they are not familiar to online shopping. Online buying behavior There are Top 6 Online shopping sites in Malaysia. However, each online shopping site has their own characteristics and specialty. LeLongmyMynd eBay Malaysia are the most popular local auction in Malaysia that you can search for the cheapest price of g adgets, DSDSSSLameras, computers and fashions.Customers also can look for discount and great offer in this website. ZaAzaleamyMynd LuLovelaceashion are the most well-known boutique websites that every customer loves to browse especially females because they can buy a lot of clothes, bags and shoes without shipping cost and every purchased items will send to house. SuSuperblyalaysia is backed by MaMaybugor shop luxury and quality products online at affordable cost. Whereas BeBustyorld is the online shop for cosmetics, fragrances, skin care, make up and health care.Table 2: Summary of Top 6 online websites (self-made) Frequency of Shopping Online Table 3: Frequency of Shopping Online Sources: http://ssSSLaiApplobal. coComN/asAsiaxpress/archives/1090 Chart 2: Frequency of Shopping Online Sources: Self-made According to table 3 and chart 2, the highest percentage of frequency of shopping online is about once a month (24%) and the lowest percentage of frequency of hopping online is almos t every day (1 This is because MaMalaysianre busy in their work and family and there are some people who are still believe that the security still dangerous.Respondents purchase online Table 4. ; What respondents purchase online ; http://ssSSLaiApplobal. coComN/asAsiaxpress/archives/1090 Sources. Chart 3. Based on the table 4 and chart 3, clothes and fashion accessories are the highest percentage which MaMalaysianill purchase online because there are many types of cheap clothes and they can shop around before purchase. ZaAzaleamyMys the example f clothes and fashion accessories website. Figure 2: ZaAzaleamyMyources: http://www. zaAzaleacoComy/YHowever, the lowest percentage of purchase online is white (major) appliances such as refrigerator because consumers prefer to see the quality of the appliances more than the price. If the quality of appliances is higher and the usage is long, consumers will afford to purchase if the price is not so expensive. Reasons of purchasing online Base d on the pilot test, 73% of MaMalaysianre prefer to purchase clothes and fashion accessories because it is hard to find suitable clothes in a day and it is wasting of immimef they purchase via offline shopping.They can do some research like price, shipping cost, services and varieties of products from different website. Besides, 40% of MaMalaysianoves to purchase books from online because there are some books are not selling in Malaysia such as â€Å"DuDeducefrom China. These books are recommended by every Chinese teacher but due to the low demand, these are not supply in Malaysia. So, MaMalaysianho are interested in these books only can purchase via online. Moreover, they will save their money as they will only direct and focus on what they should purchase.Unlike offline shopping, MaMalaysianill buy additional items instead of purchase their needs and wants such as physical stores that use the product placement and sales to attract them to purchase items. In addition, there are 25 % of the nations will purchase toys from online like minions, piupchucknd etc. Furthermore, 24% of MaMalaysianrefer to purchase medical supplies and cosmetics through online because some of the medical supplies and cosmetics difficult to purchase in Malaysia as they have not be approved by Malaysia's government. Environmental factor drives/discourages of online shoppingEnvironmental factor include political (also includes legal) and social which will influence the online shopping. In Malaysia, there are some cyber laws to protect nations for example Digital Signature Act 1997, Computer Crime Act 1997, The Copyright Act 1997, The Communication and Multimedia Act 1998 and The Electronic Government Activities Act 2007 (NiKnitmoMostgoGobmyMy2010). Those are positive influence to nations who are decided to have online purchasing. However, social cases have affected consumer bebehaviorhat there are negative incidents were happened for online purchasing.For example, nations fear of online purchasing because it is not security via online transaction, which means there will be spsparen your computer like personal data and account number will be detected and stolen. Negative impact from the environmental factor will be hard to boost up Malaysia's economic. Moreover, It is hard to identify the quality of the product like most of teenagers nowadays prefer to buy K-Pops' albums, posters and so on through online and they feel angry and disappointed that the products that they purchased are not in good quality.Psychological factor drives/discourages of online shopping MaMoscowierarchy can be used to represent the psychological factors which developed by Abraham MaMoscown year 1943. MaMoscowierarchy shows the drives and discourages of online shopping. Figure 3: MaMoscowierarchy Sources: http://www. psPsychologicallycoComlblobide-and-seek/201205/our-hierarchy- needs MaMascotsierarchy is used because MaMalaysianeed to have a comfortable and easy lifestyle. After they know the n eeds and wants via online purchasing, they will ask for safety which is security in morality, family, health and resources.However, if they got the negative feedback from friends and family, they will not onuntiedo purchase products and services via online. Meaning, nations must go through first step which is physiological before they enter to other layers. China Demographic Age Figure 1: percentage of age purchase online Source: http://www. fzFizzlingcoComnfo/view/2011 _6/1 51020438. htHTMLrom the graph we can see that 18-30 years old people is the most percentage to choose online shopping, the age below 18 percentage is almost similar with age between 31 and 35. Ages at 36 above are less to choose online shopping.We also can see that age between 18 and 24 the percentage growth very fast. Basic this, we can now that in China, young people are more prefer online shopping than old people. Figure 2: percentage of income purchase online Source: http://www. emNearsightedlycoComouurinals htHTMLarArticled723343&sh0†². FhFifthhe online purchase group in China is more in low-income family. It is get 62. 9%. (Lower than CNCCNY000 per month); the middle incomes get 35. 5%. (Higher than CNCCNY000 but lower than CNCCNY0000 per month); and the high income family percentage lust 1. 6%).Gender Figure 3: Gender percentage of China online purchase. Source: http://www. liLionfishcoComcnCNNeb/oversea_show. asAspsArArticled34279 From this graph, we can see that online purchase in China, male is more than female. It is have different with our traditional concept. The male to female ratio was 5. 4: 4. 6, slightly more male consumers. Occupation Figure 4: Occupation percentage of online shopping Source: http://www. liLionfishcoComcnCNNeb/oversea_show. asAspsArArticled34279 For occupation, student this group is get percentage 20. 4%. Technical, worker and basic social worker almost get 39. %. However, the high level managers Just get 2. 2%. From there we can see that the distribu tion of Job, age, income is the same. Education Figure 5: Education of online shopping From this graph, we can see that the education has negative relationship with the percentage of online shopping. The more education level higher, they will lesser online shopping. Online buying behavior There are a lot of online shoppers in China. But mainly market is share by around 9 brand of online shopping company. The first place for China online market is TmTamaleIt can get around 50. 8% market shares.And the second place is JiJinglingIt can get around 17. 1% market shares. The third place is TeTangentIt can get around 5. 6% market shares. The details are as below: Figure 6: market shares of China online sales Source: http://www. chCinematographiccoCom836/china-online-shopping-market- snapshot-for-q2sq013/ Frequency of item purchase online Figure 6: Frequency of purchase online in China Source: http://www. reArchdiocesancoComtHTMLeport/2010/5970. htHTMLn China, most people online shopping ar e about twice to four times per month. And only 3. 8% people no shopping online experience.As this research, we can find that online shopping is very general in China Attitude Nowadays, online shopping becomes more and more popular in China. In these 10 years, more Chinese choose purchase online. Especially the young generation, they refer purchase online than shopping at store. During the survey, there are 47. 4% people prefer online shopping, 40% have no attitude and 12. 6% people dislike online shopping. (ReRestheHerscoCom2013) Some of people who have online shopping experience worried about the quality of the product and the post purchase service.During the survey, around 55% people worried about the quality, and 27. 1% people worried about the post purchase service. (ReRestheHerscoCom2013) So the most online shopping people's attitude is choosing the famous online shopping website and good evaluate shopping store. Reasons of making purchases Price Online product is always cheap er than the one in shopping mall. It is because online shopping can save the capital for rent store, transportation, and so on. And there is no agent to deduct a percentage from a sum of money. So the price is always cheap for customers.Compare For online shopping website, there are thousands of stores for the customer, and every store has different products for customer to choose. So the consumer can easily to compare the same product from different brand or store. It is better for consumer to make evaluation. Time Online shopping can save time for the people who do not have enough time for hopping. Shopping online Just clicks the mouse, and then you can purchase what you want. It is fast and easy for you. Environmental and psychological affect online shopping Environmental In China, the environmental pollution is a big problem.The automobile exhaust is the one reason leads that. So the companies provide the website for people shopping online. It can decline the pollution and make a healthful life style. For the customer, they also prefer online shopping. The environmental pollution is bad for the health. People inhale hazardous substance can lead many types of disease. The bad weather lsalsoan lead less shopping for sell in store. But online shopping will not have this kind problem. Whatever raining, snowing, or clouding outside, it will no effect of online shopping. For the company, it will keep the sale stabilized.For the online shopper, they can purchase their favorites product any time. So the environment can affect online shopping. Psychological Online shopping no needing use the real money, they usually use the credit card to pay. The customers do not have the behavior pay the real money, it will lead they have less conscious of money, thus no control for purchase. For the online shopping ommanyit is an advantage thing. But for customers, they usual regret after purchase. In another hand, online shopping have model to show the product to the consumers. The visual stimulation also is a point that leads more purchase behavior. People believe that the same effect of product will come to their own. Actually, different people suit for different things. Model has standard stature, and beautiful face. But not all the consumer has that. So we can see that the psychological also a point to affect online shopping. Japan Demographic influences online consumer behavior of Japanese in terms of age, ncincomegender and occupation (KoKettlend Keller, 2012). Age In terms of age, Japanese are mostly made up of generation of middle-age group of people.From the statistic shown below, Japan might not encounter the same issue of aging like Singapore as the number of young-born generation is increasing and there is a pro for Japan to accelerate their economic transformation. Figure: Average age of Japanese Source: Ministry of Internal Affairs and Communication Gender in Japan Figure: Average Gender in Japan From the graph above, it is vivid that the wom en dominated the Japan population, and then followed by men. There is about 25. 5 million of married couple which forms their family. Only a small part of people are in widow state.Disposable Income Figure: Disposable income of Japanese families It is analyzed that a family with a working head-of-household had a gross income of Yen 562,094. It is notable that the steep increase in disposable income in December. This is due to the year-end bonuses that Japanese workers received. Occupation and Lifestyle There are six type of popular occupation in Japan which is teacher, fisherman, models, physical therapist, engineer and chef. Japanese people enjoy a high standard f living, and nearly 90% of the population consider themselves part of the middle class.However, many studies on happiness and satisfaction with life tend to find that Japanese people average relatively low levels of life satisfaction and happiness. Japan Consumer Online Shopping Behavior Figure 1. 0: Frequency of online sh opping in Japan Source: http://ssSSLaiApplobal. coComN/asAsiaxpress/archives/1090 From the analysis of the chart above, it can be identified that the online shopping behavior of Japanese is very active. 36% of the respondents will shop online for almost every week. The highest number of Japanese, about 18% will shop online for about once every two weeks.In general, Japanese online shopping is categorized as purchased online regularly as more of the people will be online shopping within a month. Figure 2. 0: Frequency of items purchased online in Japan From the above chart, it can be analyzed that most of the Japanese like to purchase the clothes and fashion accessories by online shopping. This is due to the modern thinking and Y-generation style. The second preferred items that Japanese purchase online are food and drinks. This includes the fast food restaurants as the people owdoodadsre very busy of their hectic life and work. After that, it is followed by books category.This inclu des the magazines, newspapers, e-books and so on. This is quite common among Japanese because they like reading pretty much. Meanwhile, stationeries and major appliances shared the same dividend of 5% respectively. Toys score the least for 4% because the parents are more likely to bring their children to buy the toys in shopping complex rather than online shopping. Reasons for Japanese to make such Purchases Generally, Japanese perceive online shopping to be convenience (71 %) and easy 29%), with 62% of the respondents claiming that online shopping is easier than shopping via offline catalogue and telephone (Freeze, 2000).In the pilot test survey, a questionnaire is distributed and the respondents are allowed to make more than one reasons of purchasing online. For Japanese, according to website of online shopping behavior in Asia(2013), 78% of the respondents indicated that secure payment facility and convenient payment methods are the driving force. This is because they are confide nt towards the money transfer between bank and mobile phone which needs deidentificationhen they purchase online.From the website of online shopping behavior in Asia(2013) too, 86% of the respondents viewed that price and value is the most important factors because many times for conventional shopping they tend to spend a lot more than the required expenses like eating out and trtravelingFrom the analysis too, it can be identified that Japanese are really not concerned about the reputation of the website and customer service of the website. For 82% of them provide opinions that low delivery charges will be their major concern since some of he websites provide free shipping of they purchase till certain amount of money (Freeze, 2000).Furthermore, Japanese are quite neutral towards the speedy transaction of the website. Plus, 70% of them are more focus towards promotional offers because they can find great deals everywhere, that made up for shipping and handling fees (Freeze, 2000). E nvironmental Factors Drives/Discourage Online Shopping Japan has always been perceived as one of the world's healthiest societies. Japanese consumers are increasingly conscious of their health. Despite the issue of pollution ndNDegree of polluted of environmental factor, Hawkins and MoMotherboards010) mentioned that Japanese more likely to purchase online.Besides that, they would not have the problem of finding a parking place. This means that environmental consciousness has been emerging and results in active online shopping in Japan. A survey conducted last year by the global advertising agency J. Walter Thompson found that 51 percent of Japanese consumers are more focused on the environment(ScCoffmannd KaSankt al, 2010). The survey found that the Japanese will buy environmental friendly products in the next five years extensively.

Saturday, September 14, 2019

Implication for Managers Essay

The European Model presented a different approach to management that is uniquely different from its counterparts in the United States. The innovative form of management in Europe gain popularity because of the noticeable faster pace of innovation of Europeans as compared with the Japanese. The radical change in Europe is brought about by the tendency of firms from this continent to continuously seek new forms of organization by reforming structures, processes, and boundaries. The distinction of European firms from other countries is there degree of lateral flexibility wherein they can adjust to the differences of cultures, socio-economic, and legal systems across national boundaries. As a result, European firms excel on temporal flexibility that includes innovations that are related to progress, development of technologies, and the changes in social and economic realms over time (Tsutsui, 2001). In relation to this, European firms become more competitive because of the different management style that they implement, which is based on humanizing work in order to develop the needs of people in an organization that is increasingly becoming more nationally diverse. Being the case, the European management style has great implications on managers when it comes to the way they handle the operations and processes of the organizations and most especially on the way they manage employees (Grint, 1997). The Digital Equipment Corporation’s (DEC) is a manufacturing plant in Ayr, Scotland. During the end of the 1980s, DEC decided to respond to the need of American organizations to adapt to the commercial requirements of the European market when it comes to computer technology. The main problem highlighted in the Western-style of management is that it strictly follows the Taylor model of management. Western firms believe that effective management entails that there should a strict distinction among executives and workers. The executives have the responsibility of thinking what the employees should do and workers only have to follow it. In line with this, DEC adopted the â€Å"high-performance work design† in order to address the requirements for new product development, especially in the Far East. Due to the changes in the operation of DEC, the management styles of the organization have to change. The employees of DEC were trained and autonomous work groups were established in order to respond to the need of employees for flexibility and skills acquisition (Armstrong, 2006). The employees of DEC need a supportive style rather than a directive style of management. Being the case, the management style veers away from the concept of mass production and also of Taylorism and point towards the idea that management is a natural process that can actually happen by means of flexible workforce and production organization (Andersen & Taylor, 2005). The change in the management style of DEC has a huge implication on the managers of the organization. The managers of an organization have a pivotal role in the overall operations of the organization namely: planning, organizing, leading, and controlling (Lewis et al. 2006). In the case of DEC, managers have to do different tasks during the transition of the organization to a high-performance work design. First, the concept of focus is highly emphasized in the view of management when it comes to influencing the workforce when it comes to selling the development of new products. Second, managers have to give attention to the support of policies. Managers have to encourage employees to develop their skills by means of implementing a reward system. Third, managers have to establish a good and responsible working organization. DEC established work groups wherein each group that is compose of 12 members need to properly accomplish their responsibilities, including clocking in and out individually because flexitime was implemented. Fourth, the management style of the organizations greatly affected the managers because they have to implement a different style of leadership that gives individual support for employees rather than directive coordination. Fifth, project managers also have the responsibility to create new product line and collaborate with other employees in order to get their opinion and help in creating a competitive edge for the product. Sixth, managers have to make sure of engendering ownership when it comes to the process of the organization wherein managers have to gain the participation and enthusiasm of the employees (Jackson, 2002). The responsibilities of the managers of DEC during the transition in the management style of the organization represent the importance and pivotal role of managers. Contrary to the common belief that managers only have to deal with creating new ideas, planning, and managing the finances and other aspects of the company, a different perspective of managers is given by the European model that is exemplified in the case of DEC. Managers are viewed not merely as executive managers but rather leaders that actually inspire, direct, and guide their employees. In a world that is increasingly becoming competitive, managers of different organizations have to learn from the European model that humanizes the way of management (Leavitt, 2005). Managers in this kind of model do not merely relate themselves more with the employees but they are actually making the organization more relevant to the employees. The employees can actually realize the objectives of the company and be participative and enthusiastic enough to take part in achieving these goals rather than merely thinking of it as mechanical work that they have to do in exchange for money. Managers have the capacity to direct the organization towards its success and in doing so, they also have to give importance to development and growth of the employees.

Friday, September 13, 2019

Personality Approach to Entrepreneurship Essay Example | Topics and Well Written Essays - 2000 words

Personality Approach to Entrepreneurship - Essay Example In many instances the question of personality assessment on entrepreneurship is defined in dichotomous terms: one strand seeks to determine the type of person that is drawn towards entrepreneurship and the other identifies the specific personality characteristics that contribute to that person’s success or failure. Furthermore, the changing definitions of what actually constitutes entrepreneurship are oftentimes attempted to be retrospectively established by the examining the specific personality traits of the entrepreneurs. While recent times have seen a renewed acceptance among the academic establishment of the relevancy of personality entrepreneurial approaches, this has been a recent change in perspective, as for many decades they had been derided as largely frivolous. In assessing the major literature related to the personal approach to entrepreneurship, this essay situates it within a historical context, critical analyzes contemporary approaches to the issue, and offers suggestions for future research. Even as it wasn’t officially recognized as the ‘personality approach to entrepreneurship’, psychological investigations into the nature of the entrepreneur have been in existence throughout the majority of the 20th century. Indeed, when formulating theories on entrepreneurial economic development renowned economist Joseph Schumpeter (1935) references personality traits such as innovativeness, dominance, and achievement orientation. On a larger scale, economists have attributed the economic success of nations to the personality characteristics of their inhabitants (McClelland 1961). A contemporary interpretation of such formulations -- considering national moves towards globalization in the 21st century -- might deem such a theory racially biased, and it seems that indeed in the later part of the 20th century the personal approach to entrepreneurship took on a more specialized mode of inquiry.